Nigeria’s ‘Keskese’ leads Tequila, EXP, others as best experiential marketing agency

One of Nigeria’s leading experiential marketing agencies, Keskese Nigeria Limited has emerged the best experiential marketing agency of the year at the maiden edition of Experiential Marketing Agencies of Nigeria (EXMAN) Awards recently held at the Federal Palace Hotel, Victoria Island, Lagos.

Out of the 33 EXMAN certified agencies, Keskese clinched the grand prix through its job on ‘MTN Noiseless Music’. It also won two silver medals; one in the Best Activation of Entertainment category for the ‘MTN & Huawei Music Night Club’ job and the other in the Best Event category for its work on ‘MTN Music Relaunch’.

EXMAN outgoing president, Rotimi Olaniyan, says Keskese took the lead out of the 65 entries received from 14 experiential marketing agencies among which are; Tequila Nigeria, EXP, Ideas House, Connect Marketing, Proximity, Abbelinis, GDM, Towncriers, Linkpoint, and Sodium’

EXP brand agency clinched two gold medals to win the second position; first for its work on the Heineken brand for its ‘Live Your Music’ campaign in the Best Event (B2C) category and the second for the Best Activation of an Entertainment Property category for the same ‘Live Your Music’ campaign.

Ideas House took the third position with a gold medal in the Best Customer Activation (BCS) category for its ‘Share A Coke’ campaign for the Coca Cola brand while its silver came from the Best Trade or Shopper Activation category for its work on Guinness/Snap.

The agency also won two bronze medals, where one of those came from the Guinness/Snap activation in the Best Use of Branded Installation category.

Keskese Project Consultant, Tade Adekunle described the award as a befitting reward for the hard work, resilience, passion and innovation the team has always put into all the experiential marketing solutions they offer their clients over the years.