NiRA seeks to boost .ng domains adoption with discount, affordability initiative

Saviour Adugba

The Nigeria Internet Registration Association (NiRA), an organisation responsible for the registration and maintenance of the database of .ng domains in Nigeria has introduced an initiative that is geared at helping boost the .ng domain adoption in Nigeria while helping provide a soft landing for organisations that might want the .ng domain suffix but are scared away by the pricing.

NiRA describes the initiative as “a palliative in these tough times and in an effort to promote Nigerian businesses online, to make these businesses more competitive and available, an opportunity for all to register non-premium second level .ng domain names at a largely discounted price, for a limited period of three(3) months.”

The .ng domain suffix is Nigeria’s official domain identity on the internet. It is approved by the Internet Corporation for Assigned Names and Numbers (ICANN) as the approved country code top-level domain (ccTLD) for Nigeria. It is also one of the most expensive domain suffixes to purchase in Nigeria.

At the time of filing this report, a simple search conducted on Whogohost showed that .ng domains are only cheaper than .africa domains.

Therefore, this timely promotion will help attract more people to the use of the .ng suffix

When Business a.m reached out to NiRA operatives for official disclosure of the promo price, a staff member told us that there are various prices for various needs, but assured that for the three months when the promotion will run, .ng prices will “cost at most N4,600 to purchase”.

NiRA says that the .ng promotion will commence on the 24th of August 2020 and shall run for 3 (three) months to end on the 21st of November 2020.