Charles Abuede
Following the demutualization of the Nigerian Stock Exchange (NSE) in March 2021, a new identity of the exchange has been birthed to be known as the Nigerian Exchange Group (NGX Group) Plc, a leading integrated market infrastructure Group in Africa, and resulted in the creation of the non-operating holding company of the group and its subsidiaries: Nigerian Exchange (NGX) Limited, the operating exchange; NGX Regulation (NGX RegCo) Limited, the independent regulatory arm of the Exchange; and NGX Real Estate (NGX RelCo) Limited, the real estate company.
This was revealed on Tuesday by the Group in a statement signed by the Olumide Orojimi, the Group Head, Corporate Communications, NGX Group. According to the statement, the new brand which will be headed by Oscar Onyema, the Group CEO and former CEO of the Nigerian Stock Exchange as it follows a monolithic brand architecture, which will facilitate the formation of any new subsidiary by leveraging existing brand equity. The identity is inspired by the arrows of the stock exchange ticker tape as well as monetary exchange between a buyer and seller. These arrows are stylised to form an ‘N’ and denote the act of collaboration.
Oscar Onyema, the Group Chief Executive Officer, NGX Group, while speaking on the development said, “We are very excited about the launch of our new brand identity and website at this pivotal time in our history. Influenced by the dynamism and resilience of our market in both good and challenging times, our new identity, which builds on our rich heritage, reflects who we are today, our ambitions for the future, and our resolve to deliver superior value to our stakeholders. As we step into the NGX era, we remain committed to achieving the highest level of competitiveness, both in African and global capital markets”.
The Nigerian Exchange Group Plc further revealed that the new brand identity digital assets reflect the vibrant, disciplined, inspired and engaging personality of NGX Group and its subsidiaries, as they are designed to make a distinctive and positive impression, even as the organisation continues to provide a platform for investors and issuers to meet their investment objectives.
It also stated that with the new vibrant, modern and responsive website, the group will offer an enriched user experience. Also, the newly centralized homepage and clearly delineated tabs for each subsidiary, the new site delivers relevant content in a clean and organised way to provide visitors easy access and navigation to all the information they require. Similarly, the group has also rebranded its social media assets as a way of consolidating the groups perspective digitally.
