Old Mutual launches radio programme to promote financial literacy

By Cynthia Ezekwe

Old Mutual Nigeria, a subsidiary of Africa’s financial services group, Old Mutual Limited (OML), has launched a radio programme entitled ‘The Money Beats Show,’  to promote financial education and adoption of insurance products for Nigerians.

The Money Beats show intends to upskill Nigerians to be financially smart and savvy risk managers by getting them to decode financial lessons from contemporary and trendy songs, and will run weekly on Wazobia 95.1 FM, Lagos and Smooth 98.5 FM, Lagos, every Thursday and Friday for the next 13 weeks.

According to the company, the programme is designed to drive critical financial lessons, including wealth creation, financial security, savings, and wealth protection, among others, through music, pop culture and a relatable outlet for people.

Alero Ladipo,Old Mutual Nigeria’s executive head, marketing and customer experience, while  commenting on the programme, noted that the show would redefine how Nigerians can decipher financial lessons using entertainment and pop songs.

“Music is massive in Nigeria, with superior global acclaim. We believe it is possible to leverage this endowment to upskill Nigerians with these key financial skills to foster smarter decision-making and improved life quality through financial security,”Ladipo said.

She also added that the company is confident that getting individuals to go beyond the lyrics of the songs as they know it to decipher hidden financial tips is a strong self-learning tactic that will build knowledge and confidence in financial education for Nigerians, which  will help them to build sustainable wealth and make life-changing decisions.

Ladipo further noted that listeners who will call into the show weekly and provide the hidden financial lessons correctly during the show stand a chance to win cash prizes as a reward for their ingenious participation, while adding that the company will continue providing insurance educational programme for Nigerians, to enable them  understand risk management and equip them to make informed decisions on how to mitigate them.