Business a.m.
Qatar Airways and Gategroup have entered into a new catering partnership that is aimed at elevating inflight dining.
The new partnership, structured as a Business Management Agreement (BMA), will see both parties collaborating on passenger dining experiences, sourcing and procurement, healthy eating, as well as sustainability. Qatar Airways’ commitment to global aviation excellence will be reinforced by Gategroup’s expertise in menu design, culinary concepts and operational excellence.
In a statement made available to Business a.m., the airline said the partnership with Gategroup will amplify the Qatar Airways brand by delivering refined culinary experiences for our guests, inflight and on the ground in our world class lounges at Hamad International Airport.
Badr Mohammed Al-Meer, chief executive officer, Qatar Airways Group, said: “This partnership with Gategroup will amplify the Qatar Airways brand by delivering refined culinary experiences for our guests, inflight and on the ground in our world class lounges at Hamad International Airport.”
On its part, Christoph Schmitz, chief executive officer of Gategroup said: “We are genuinely honoured to walk this path alongside Qatar Airways. It is a journey of discovery, growth, and immense potential, and we firmly believe in the transformative power of collaboration, where two companies come together with shared visions and values to craft something truly outstanding.”
According to the statement, Gategroup’s culinary team will be based in Doha and will contribute to the development of a dedicated culinary studio for Qatar Airways, which will facilitate innovation, co-creation and efficient menu design, adding that the new culinary creations will focus on high quality ingredients, health and nutrition, incorporating local produce with a view to sustainable sourcing, authenticity and supporting local businesses.
According to the airline, the elevation of culinary quality will be underpinned by robust processes around menu development, efficiency in production and systematic monitoring of food quality, taste and appearance, noting that through the collaboration, the airline will explore additional revenue streams and optimise operational and commercial efficiencies.
This partnership conveys an exciting blend of culinary creativity and best in-class operations that will mark the next era of Qatar Airways’ inflight offerings,the airline noted.
