- Airline’s first-ever digital destination
- Fortnite, a popular digital environments
Qatar Airways is offering travellers an immersive exploration of Doha, the capital city of Qatar, with the unveiling of its first-ever digital destination, ‘QVerse Island’ in Fortnite, one of the world’s most popular digital environments.
The airline said in a statement that QVerse Island reimagines the capital of Qatar, Doha, with travellers able to digitally explore the city while engaging with the airline’s brand experience.
For travellers, the airline explained, the game starts at Hamad International Airport where players can interact with Sama, Qatar Airways’ digital cabin crew, and explore various locations, including ‘The ORCHARD’.
“Once on the island, players will take on fun-packed, mission-based challenges guided by Sama, across Doha’s landmarks and other iconic attractions. The island is also studded with hidden spots for players to uncover ‘golden tickets’ that unlock the chance to win travel rewards and flights,” Qatar Airways stated.
According to the airline, Sama is a prominent digital figure across Qatar Airways’ platforms who plays a central role as the in-world guide in QVerse Island. Her presence in Fortnite strengthens the continuity of Qatar Airways’ digital identity that includes the airline’s immersive web experience, QVerse, online brand storytelling, experiential activations, and interactive environments. By guiding players, Sama is bringing the airline’s brand to a new digital space.”
Travel intent is increasingly shaped through various digital channels, including social media platforms and immersive gaming environments, explained Qatar Airways, adding that through the QVerse Island, it is extending its presence to such ecosystems to actively engage with travellers long before they search for their next journey.
“By introducing Doha within Fortnite, the airline is ushering in a new era where virtual adventures are transformed into tangible travel experiences and rewards,” it added.
The airline noted that the launch of the QVerse Island aligns with its growing investment in next-generation digital experiences, including the rollout of Starlink connectivity – the fastest on a widebody fleet; adding that the airline currently operates over 120 Starlink-enabled aircraft, making it the operator of the world’s first and largest widebody fleet equipped with the fastest Wi-Fi in the sky.
Passengers onboard Starlink-powered flights can enjoy a faster-than-home Wi-Fi experience with up to 500 Mbps on an increasing number of routes across six continents, including flights to the majority of destinations served by Qatar Airways in the Americas and Australia, and on prominent routes in Africa, Asia, Europe, and the Middle East.
