StarTimes lowers subscription fee for increased market share
Oluwaseun Afolabi is Businessamlive Reporter.
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StarTimes in a bid to improve market share by enlisting as much subscribers as possible has lowered its subscription fees as well as adding four new premium channels for viewers’ delight.
According to Kunmi Balogun, StarTime’s public relations manager, subscribers of StarTimes have started enjoying a reduced subscription rate on its’ classic bouquet, which took effect on Saturday, September 1.
The Pay TV company had announced the reduction of its classic bouquet price from N2,600 to N1,900 in August, with an inclusion of 4 new premium channels EbonyLife TV, Fox, ST Nollywood, and ST Kids.
The company said it took the decision to lower its highest bouquet price to enable more Nigerians to enjoy unlimited quality entertainment in sports, movies, drama and music at pocket friendly prices with the hope that the price reduction will further reinforce its commitment to ensuring that Nigerians enjoy the best in digital entertainment for less.
“We are aware of the economic challenges faced by many Nigerians and have resolved to allow them to watch all our new channels for free this August and reduce our subscription rate come September 1,” Balogun said back in August.
“This reinforces our commitment to ensuring that our customers enjoy the best for less,” he added
StarTimes is a digital TV operator in Africa, serving nearly 20 million users with a signal covering the whole continent and a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors.
The company also owns a featured content platform, with 480 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, etc. The company’s vision is to ensure that every African family can access, afford, watch and share the beauty of digital TV.