Sterling Bank refreshes brand identity to align withstrategic intent
Adesola Afolabi was a businessamlive reporter and Head of Financial desk.
Sterling Bank PLC, Monday, announced a change to its company tag line and logo, saying the refreshed brand is in alignment of the current strategic positioning of the bank,The tag line was changed from ‘aiming for the moon’ to ‘The Rising Sun’, ” Justina Lewa company secretary and chief legal counsel of the bank said in a statement, intimating the general public of the development.
Sterling Bank said with the refreshed identity which kicks off January 7th 2019, the bank is in a good position to roll out more innovative services and strengthen its corporate identity in order to occupy an even greater share of space in the consumers’ minds.
The statement filed with the Nigerian Stock Exchange (NSE) also noted that a new and simpler brand logo adopted with immediate effect was to reflect the financial institution’s new state.
These decisions were taken by the board of directors, the statement noted.
“The refreshed identity is simpler, sophisticated and more dynamic in look: it reflects the bank’s progression from old school banking into a new and agile force that delivers forward-moving disruptive financial solutions,” the statement partly read.
It also added that Sterling Bank journeyed from being Nigeria’s first Merchant Bank in 1960, to one of the fastest growing full-service commercial banks in 2018.
The bank which emerged as the third best performing stock on the NSE, also ended 2018 as one of the 17 stocks that posted double–digit growth in its share prices with its share price growing by 75 percent from N1.08 per share to N1.60 per share in 2018 amidst impressive earnings.
Over the course of the bank’s history, the bank said it embraced technology and has indeed delivered some of the most innovative and market-disrupting solutions such as Specta, Nigeria’s fastest consumer lending platform, FarePay, Africa’s first contactless transport card and I-Invest, world’s first mobile treasury bills app among others.
“The bank’s brand has never been stronger and more relevant than it is today and the bank is in a good position to roll out more innovative services and strengthen its corporate identity in order to occupy an even greater share of space in the consumers’ minds.
The new identity remains a reflection of the bank’s unstoppable drive to always go further and in its continued commitment to the Nigerian financial services industry,” the statement further noted.