Sterling Bank,EAS unveil joint initiative to boost SME exports

Joy Agwunobi

Sterling Bank, one of Nigeria’s largest commercial banks, and Export and Sell Nigeria (EAS), an international trade consultancy firm, have announced a strategic partnership to co-host the first-ever ‘Export to Wealth’ conference. This conference is designed to educate and empower businesses and entrepreneurs in Nigeria looking to take their products and services to global markets.

In a press release, Sterling Bank revealed the details of the ‘Export to Wealth’ conference, which is scheduled to take place on March 6-7, 2024. The conference aims to empower 2,000 export-ready businesses by providing them with practical tools and resources that will enable them to successfully sell their products and services on international retailing platforms.

The conference will include workshops and networking opportunities to guide businesses through the export process and help them access new markets, with a focus on the United States market. 

With a focus on practical, actionable information, the ‘Export to Wealth’ conference will feature a wide range of discussions and breakout sessions led by industry experts. Attendees will have the opportunity to learn about topics such as export logistics, regulatory compliance, and marketing strategies, and gain insight into current market trends. 

A key component of the conference is the opportunity for businesses to connect with potential buyers and suppliers from around the world. This will include face-to-face networking opportunities, as well as a dedicated online platform for businesses to showcase their products and services. In addition to this, attendees will be able to access a range of resources and tools, such as market research, product development assistance, and access to finance options.

Mustapha Otaru, chief product officer at Sterling Bank, said  “We are pleased to collaborate with Export and Sell Nigeria to host the ‘Export to Wealth’ conference. This initiative aligns with our commitment to supporting local businesses and fostering economic development. By providing practical solutions and facilitating market access, we aim to empower businesses to scale and succeed globally.” 

Otaru noted that Sterling Bank’s collaboration with EAS is part of its ongoing efforts to create opportunities for local businesses and help them reach new markets and customers. 

Nduka Udeh, chairman and CEO of Export And Sell, stated that the seminar will train Nigerian businesses with exportable products on how to identify opportunities in international markets, label and package their goods to meet international standards, and ultimately earn foreign exchange through exports.