Onome Amuge
Lagos is preparing to host the SuperBall Youth League 2025, a two-day sports and culture festival that organisers say will blend competition with creativity and lifestyle in a bid to engage the country’s youth and attract brands eager to reach them.
The event, scheduled for September 27–28 at the National Stadium in Surulere, is organised by CourtVision, a Lagos-based sports and lifestyle company. It will feature tournaments in futsal, basketball, volleyball and chess, alongside a pop-up park with live music, food vendors and fashion activations.
Eugene Uzor, CourtVision’s chief executive, said the initiative was designed to bridge the gap between competitive sport and everyday urban life, creating a platform for young Nigerians to play, connect and share experiences.
“Our mission is simple: to integrate sports into the modern Nigerian lifestyle. With SuperBall, we are also giving brands a fresh way to engage with audiences that are increasingly young, urban and digitally connected,” Uzor stated.
A key highlight of the 2025 edition will be a collaboration with Chess in Slums Africa, the grassroots initiative founded by chess master Tunde Onakoya. The partnership showcases the festival’s “Brains and Brawn” theme, combining athletic skill with intellectual competition to broaden the appeal beyond traditional sports.
Backers of the league include fintech platform Risevest, which has signed on as title sponsor, alongside a roster of other consumer brands and community organisations. Their involvement reflects growing corporate interest in youth-focused lifestyle platforms that promise both visibility and cultural relevance.
Nigeria’s youth population, regarded as one of the top 10 largest in the world, has become a focal point for investors and marketers alike. With sports increasingly intersecting with entertainment and digital culture, organisers see SuperBall as a chance to set a new benchmark for youth sports festivals in Africa.
More than a tournament, Uzor said, “it’s about reimagining sports and entertainment for a new generation, and about empowering young people to express themselves on and off the field.”
