Diamond Bank rewards businessman with new car as N433m available in reward scheme
Raphael Ogugua, a businessman based in Markurdi, Benue state, last Friday received the star prize of a Hyundai Accent car during Season 9 DiamondXtra regional prize presentation ceremony held in Umuahia, Abia State. “When I was initially contacted and informed that I had won a new car, I couldn’t believe it. It didn’t make sense […]
How customer behavior can be used to value your company
MARKETING When a business has a steady customer base, it’s easy for it to make estimations and projections. But that task is very difficult for companies that are non-contractual, meaning they have customers with inconsistent buying patterns. Wharton marketing professor Peter Fader and Wharton doctoral student Dan McCarthy are looking to close the data […]