Technology, partnerships are paving way for global trade  

ARNAUD BOURAIMA 

Arnaud Bouraima who is deputy chief commercial officer, Webb Fontaine Group, has a strong background in trade facilitation and supply chain security. He has successfully managed numerous PCS and Port Operating System implementation projects in Africa, Asia and the Caribbean. He is responsible for overseeing all commercial and business development efforts for the African region and contributes to the implementation of Webb Fontaine’s solutions in the region. He holds an engineering degree from PolyTech Tours (France) 

Modern customs operations are complex and highly demanding, with millions in revenues depending on a smooth flow of goods through points of entry

The World Customs Organisation (WCO) Technology Conference in Rio de Janeiro took place last November, but its energy and excitement remain vivid. It was clear that the global customs community recognises the urgent need for transformation. Delegates from around the world agreed that the traditional customs processes are no longer sufficient to meet the demands of modern global trade.

Digital innovation is the key to unlocking the potential of our customs operations. By embracing advanced technologies, we can streamline processes, enhance security, and facilitate the seamless flow of goods across borders.

Technology is no longer simply a tool

Modern customs operations are complex and highly demanding, with millions in revenues depending on a smooth flow of goods through points of entry. Speed, accuracy, security, and resilience are key factors in ensuring this seamless process, and manual processes have made way for digital innovation provided by highly specialised service providers like Webb Fontaine. In their hands, technology has evolved from a mere tool to become the foundational framework of successful modern customs processes.

Technologies like AI, machine learning, and data analytics are fundamentally transforming customs operations, where every single touchpoint within a customs operation – each shipment, inspection, and cross-border movement – generates valuable data. Technology enables users to make sense of this data with solutions like centralised data systems and Single-Window platforms.

Partnerships to elevate transformation efforts

However, having access to the technology without the specialist insights needed to use it to its full potential, serves no purpose. If technology is one of the pillars of an evolving customs operations, the other is strategic partnerships — having the right partner with expertise to help customs authorities use these technologies effectively. But, how to choose the right partner?

To this end, effective collaborations are as critical as the technologies themselves. Customs authorities should form strategic partnerships with those who can provide unique insights, those who know that international trade doesn’t happen in isolation, and those who understand the specific needs of each stakeholder in the trade process.

The importance of a holistic approach

This highlights the need for a holistic approach that considers the interdependencies among stakeholders and the various moving parts in the customs process. For instance, Webb Fontaine’s Webb Customs is an advanced customs management system designed to modernise customs clearance processes while addressing the significant challenges in customs administration. It has been successfully deployed in Armenia, Costa Rica, the Philippines, Bahrain, Ethiopia, the United Arab Emirates, Benin, and Nigeria.  

Understanding the industry’s complex nature, Webb Customs is a modular system that adapts to the needs of various customs authorities and operational environments. The outcomes are reduced trade barriers, efficient trade, and compliance with international standards, leading to smoother and faster clearance of goods. All are facilitated by the dual pillars of technology and human expertise.

In our vision, the future of customs is clear: Transforming customs operations is possible by adopting innovative technologies and forming strategic partnerships with the right providers to enhance efficiency, security, and compliance worldwide.

At Webb Fontaine, we’re passionate about shaping this future. We’re proud to have helped numerous countries around the world streamline their customs processes, and we’re excited to continue our mission of empowering customs authorities and facilitating global trade.

• business a.m. commits to publishing a diversity of views, opinions and comments. It, therefore, welcomes your reaction to this and any of our articles via email: comment@businessamlive.com