By Chisom Nwatu
Telecoming, an international company specialised in sport and entertainment monetisation technologies, has reached a strategic agreement with MTN Group to monetise its sports offer in 21 African countries, subsequently opening up a potential market of more than 280 million African users.
A press statement by Telecoming noted that the alliance with MTN Group enriches the possibilities and penetration of its digital services business in the world’s second largest continent by population, opens up new opportunities to access countries where it was not yet present, with the possibility of exploiting new connections.
“These global alliances provide the company with a competitive advantage that consolidates its connections in a significant way. Telecoming places itself in a privileged position, very attractive to its sports partners, to whom it can offer a quick and easy internationalization on the continent,” the statement read in part.
Commenting on the partnership, Cyrille Thivat, CEO of Telecoming, said it is a very important moment for the company as its monetisation capacity in Africa will take a giant leap forward in the coming months.
“Thanks to this agreement, we have the opportunity to launch official football services in all the countries where MTN is present, impacting a potential audience of 280 million users in 21 countries,” he added.
Telecoming’s partnership with the South African telecommunication giant is the second major global agreement it has signed with a telco group, following the one reached in 2019, also for the distribution and monetization of entertainment and sports services.
