Terragon, Microsoft team up to enhance growth and innovation for African businesses

By Onome Amuge.

Microsoft and Terragon are joining forces to help businesses in Africa make better use of customer data. Through the Africa Transformation Office, Microsoft will support Terragon’s cloud capabilities, allowing the company to provide brands with valuable consumer insights. The partnership will help Terragon further its work in the MarTech space, while also advancing Microsoft’s goal of enabling digital transformation through the cloud.

Terragon is a data-driven marketing company that is on a mission to build Africa’s largest marketing cloud ecosystem. The company helps brands better understand their customers by providing them with valuable insights and analytics. Terragon’s cloud-based solutions give businesses the ability to engage with consumers in a meaningful and relevant way, allowing them to better tell the story of the African consumer

The partnership with Microsoft is aligned with Terragon’s vision of using technology and innovation to transform how businesses engage with their customers. By harnessing the power of the cloud, Terragon is helping businesses in Africa to reach, engage, and better understand their customers.

According to Chimezie Okonkwo, senior vice president of data, infrastructure, and platforms at Terragon, the company’s transformation into an enterprise solution provider in 2018 has enabled it to work with a wide range of businesses, from multinational enterprises to small and medium-sized businesses. By leveraging the power of data-driven marketing, Terragon has helped these companies improve ROI and enhance the customer experience.

 “This Microsoft partnership is exciting because it validates our mission which has been to build the largest data-powered marketing cloud ecosystem in Africa. Deploying Microsoft tools and solutions will help us accelerate our goal of adding value to businesses by increasing marketing cost efficiencies, becoming more intelligent in our insights and delivering more meaningful and personalised engagements to customers on mobile,” Okonkwo said.

Gerald Maithya, general manager, Africa Transformation Office at Microsoft, emphasised that the collaboration underscores Microsoft’s dedication to fostering sustainable digital growth in Africa.

According to Maithya, “Working with Terragon and other companies that prioritise cloud solutions is key to accelerating digital transformation in Africa.

 He added that, “Through our partnership, businesses of all sizes will have access to the latest cloud technologies and can contribute to Africa’s economic growth and development,” noting that the  partnership supports Microsoft’s goal of being the preferred and trusted partner for cloud innovation in Africa.

“Working with businesses like Terragon that prioritise cloud-based solutions in their own operations and with their own customers better supports the acceleration of digital transformation on the continent,” says Maithya.