Onome Amuge
United Bank for Africa (UBA) Plc has launched a new and improved group website, aiming to enhance the digital experience for its global users. The revamped platform, which the bank describes as faster, smarter, and more dynamic, is a key part of UBA’s ongoing digital transformation and sets new standards for speed and accessibility within the African banking industry.
According to Alero Ladipo, UBA’s group head of marketing and corporate communication, the website was redesigned to simplify the user journey, improve responsiveness across all devices, and cater to the bank’s diverse global audience with a language-agnostic interface.
“We are thrilled to unveil our new website, which represents a significant milestone in our digital transformation journey. Our goal is to provide a world-class digital experience that meets the evolving needs of our customers and stakeholders,” Ladipo said.
A major highlight of the upgrade is the new server infrastructure, which features enhanced load balancing to ensure minimal downtime and fast performance. The site also integrates automated news updates powered by Bloomberg and real-time Nigerian stock prices, keeping visitors informed on the latest market movements.
Amanda Oguamanam, UBA’s head of digital and online marketing, explained that the new design focuses on decluttering, with more than 60 per cent of content removed to create a cleaner and more engaging interface. Other standout features include: Improved accessibility for users with disabilities, a dark/light mode toggle for user preference, advanced search functions, and a simplified content structure for easy navigation.
UBA, one of Africa’s largest employers in the financial sector with over 25,000 employees and 45 million customers, operates in 20 African countries as well as the UK, US, France, and the UAE. The revamped website, accessible at www.ubagroup.com, is designed to serve this diverse global customer base, offering a full range of retail, commercial, and institutional banking services.
