WASCA unveils Barista Art Showcase,Brew Master Challenge to promote innovations in coffee & tea industry
August 25, 2023389 views0 comments
By Onome Amuge.
The West African Specialty Coffee Association (WASCA), is set to unveil the Barista Art Showcase and the Brew Master Challenge, two innovative activities that will showcase the pinnacle of artistry and creativity within the coffee world.
The pioneering organisation in advancing the specialty coffee and tea culture across West Africa, said the competitions have been meticulously designed to foster
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boundless creativity, celebrate the remarkable skills of aspiring baristas and brewing
enthusiasts, and unite coffee aficionados from every corner of the globe.
The Barista Art Showcase and Brew Master Challenge will officially launch on
September 1, 2023. The crescendo of these exhilarating contests will culminate at
the much-anticipated WASCA World of Coffee and Tea Expo, scheduled for October
23-24, 2023 at the LCCI Conference & Exhibition Centre,Lagos.
WASCA, in a statement, explained that the Barista Art Showcase sets the stage for participants to unveil their artistic flair by crafting intricate latte art or tea infusions. This creates an extraordinary opportunity for participants to exhibit their talents,by capturing photos or videos of their masterpieces, making use of the event’s dedicated hashtag to amplify excitement
across social media platforms.
The Brew Master Challenge, an equally riveting competition, summons participants
to showcase their one-of-a-kind coffee or tea brewing techniques through photo or
video submissions.
“Embracing a spirit of innovation, we are poised to select the
most outstanding entry, rewarding them with a distinctive prize or an exclusive
spotlight at the expo itself. Emphasizing creative ingenuity, this challenge
underscores the boundless potential within the world of coffee and tea,” WASCA stated.
WASCA also invites sponsors to be a part of the captivating competition, noting that sponsorship will assume a pivotal role in enhancing the stature of the event,nurturing the potential of young baristas and brewing virtuosos, and help in shaping the
future of coffee and tea innovation.