Cynthia Ezekwe
Nestlé Nigeria has introduced a new eco-friendly packaging for its cereal products, Golden Morn, in a bid to drive agricultural sustainability, support local economic growth, and promote a healthier environment.
Speaking at a recent event in Lagos tagged, ‘Relaunch of the King of Breakfast’ Omofasa Orhiunu,Nestle’s Category manager, Dairy, noted that the company is committed to navigate the food chain with sustainable cereal products that are 100 per cent locally sourced.
Orihinu explained that the company has trained over 46,000 farmers in agribusiness to improve sustainability of local content drive in the agricultural sector, adding that Nestlé is committed to supporting Nigerian farmers and reducing environmental footprint.
According to Orhiunu the eco-friendly packaging reflects the company’s dedication to sourcing ingredients locally, ensuring freshness and quality while contributing to the Nigerian economy.
Victoria Uwadoka,Nestlé’s Corporate Communications, public affairs and sustainability lead, stated that Nestlé was also focused on supporting farmers through various initiatives, providing technical assistance and seed funding to improve their livelihoods.
She noted that Nestlé’s strategy was built around three pillars, which included individuals, communities, and the planet, intended to create shared value in the country.
According to Uwadoka, the new recyclable packaging is aligned with Nestlé’s global objectives to minimise environmental impact and foster a circular economy.
“Nestlé collaborates with the Enterprise Development Centre of Pan-Atlantic University to empower young farmers through its agripreneur series. We are nurturing the next generation of innovative farmers,” she noted.
Reaffirming the company’s commitment to supporting the nation’s economy, Boladale Odunlami, the firm’s commercial manager, stated, “As we unveil our new packaging, we reaffirm our commitment to nourishing Nigeria and supporting local communities.”
“By investing in our local economy, we empower our farmers and contribute to sustainable growth,” Odunlami added.
The company also stressed the need to develop relevant food value chains by enhancing local content to deepen agricultural sustainability in the country by supporting smallholder farmers to make an ambitious impact in grain and soybean production.
