Readers’ Feedback To Comments

Monetisation mindset, social media content creators and relationships in “Women, Policy & Society” column by Lilian Chudey Pride, August 19, 2024

#1.

Good afternoon, Mrs Lilian. 

Thank you for sharing that article.These are things that we see everyday, but we fail to analyse on a deeper level. 

This really got me thinking about the complexities of monetisation on social media. The idea that every interaction can be turned into a transaction has me wondering how this might impact the consumers’ trust, the emotional labour in monetisation (for content creators), and  the future of online authenticity. 

Firstly, consumers trust. It’s interesting to consider how this constant push for monetisation affects the consumers’ trust. Will the audiences blindly continue to engage with creators if they feel like every interaction is driven by profit, or is there a point where they choose to draw the line? Or will this just be one of those “ignorance is bliss” or let “bygones be bygones” moments?

Secondly, the emotional labour in Monetisation. One must feel sorry for the content creators’ mental health.  The emotional labour involved in balancing genuine connections with profit-driven interactions must take a toll on creators’ mental health. Constantly viewing relationships or being viewed as a potential stream of revenue. Imagine being invited somewhere by your close friends or family, only to find out that you were invited not because of your relationship but as a brand. Personal interactions are turned into monetisation opportunities. This must be exhausting! How then do content creators protect their mental health?.

Thirdly, the future of authenticity. What if consumers are pushed to a breaking point? I wonder if there could be a shift where true authenticity becomes the most valued currency. Will the consumers become tired of the constant regurgitation  of content produced by the content creators?

From Elizabeth Jane Zinaka, Windhoek, Namibia.

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#2. 

This is well-written and makes for research. Thanks for sharing this. Permission to share? 

 From Dr. Godswill Okiyi Warsaw, Poland.

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#3. 

This right here: “Trust may be eroded as friends and family feel exploited or used, leading to breakdown of organic love, burnouts, stress, exhaustion, reduced personal fulfilment because every interaction is seen through a financial lens.” Is the absolute truth. Society is really losing it over this content creation of a thing and it sounds very disrespectful when they label themselves as “entrepreneurs”.

 From Sandra Matthew, Houston, Texas, USA

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#4. 

God will help us all understand that money is not everything. It has become a multi generational curse and a monster yet to reach its height with the upcoming generation.

I pray you  get more views and readership and this insight dispensed among many. 

Shalom shalom. 

From Dr. Babafemi Akintayo, Director, W.A.D. Media Center (Hope Channel TV) West Africa Region.