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Satellite-to-device services prompt policy rethink for Africa’s telecom markets

by Joy Agwunobi
March 9, 2026
in Technology
Satellite-to-device services prompt policy rethink for Africa’s telecom markets

The global communications space is being transformed by fast-paced advancements in satellite technology, prompting calls for regulators worldwide to reconsider existing frameworks.

A new policy paper released by the GSMA argues that the emergence of satellite services powered by low-Earth-orbit constellations is ushering in a new phase for connectivity that requires a more modern and coordinated regulatory approach.

In its report titled Regulatory Preparedness for Satellite Services, the global mobile industry body notes that the next generation of satellite networks is expanding the reach of communications infrastructure, particularly in areas that have long struggled with reliable connectivity. However, it warns that the regulatory environment governing these services in many countries has not evolved quickly enough to reflect the new technological realities.

Low-Earth-orbit satellite constellations, often referred to as LEO networks, are increasingly becoming an important layer in the communications ecosystem. Unlike traditional satellites positioned thousands of kilometres above the Earth, these newer systems orbit much closer to the planet, enabling faster data transmission and reduced latency. As a result, they are emerging as a promising tool for extending connectivity to rural, remote, and underserved communities that conventional terrestrial networks have struggled to reach.

According to the GSMA, the growth of these satellite constellations is already transforming how digital services are delivered. New partnerships between satellite companies and mobile network operators are beginning to bridge gaps in network coverage while improving the resilience of communications systems during outages or emergencies. In addition, the development of direct-to-device capabilities is opening the door for mobile phones to connect directly with satellites without requiring specialised hardware.

Despite these advances, the organisation notes that regulatory treatment of satellite-based connectivity remains inconsistent across many markets. In several countries, existing telecommunications frameworks were designed primarily for traditional mobile networks and do not fully account for the new models of service delivery introduced by satellite operators.

This mismatch between technological progress and regulatory readiness could create uncertainty for stakeholders across the communications value chain. Investors, operators, and consumers may all face challenges if regulatory frameworks are unclear, fragmented, or outdated.

The GSMA therefore believes policymakers should begin adapting regulations while satellite deployments are still in their early stages. Aligning regulatory structures with emerging technological capabilities, the organisation argues, will help ensure that new services can enter markets smoothly while safeguarding consumer interests and maintaining fair competition.

John Giusti, the organisation’s chief regulatory officer, said the rapid progress of LEO satellite services is already reshaping the future of connectivity around the world.

“As LEO satellite services rapidly advance, they are transforming global connectivity, expanding coverage to underserved communities, strengthening resilience, and enabling new direct-to-device services,” Giusti said.

He added that partnerships between satellite operators and mobile network providers are accelerating innovation across the sector and improving the connectivity experience for users.

As these capabilities expand, governments are also beginning to examine whether current regulatory approaches remain suitable for a more integrated communications ecosystem. Establishing comparable requirements for mobile and satellite providers delivering similar services, Giusti said, would help ensure consistent consumer protection standards while supporting sustainable long-term investment across communications networks.

The policy discussion is unfolding at a time when satellite launches are accelerating globally. Several companies are rapidly expanding their constellations in low-Earth orbit, seeking to provide broadband and mobile connectivity services across wide geographic areas.

As these constellations grow in scale, regulatory clarity may become increasingly important for ensuring that their benefits are fully realised.

In its report, the GSMA outlines five key principles that it believes should guide the development of modern regulatory frameworks for satellite services.

The first is transparency and predictability. Clear and accessible rules governing market entry would allow both new satellite providers and established mobile network operators to make long-term investment decisions with greater confidence.

The second principle focuses on regulatory parity. Satellite providers offering services similar to those delivered by mobile operators should operate under comparable legal and regulatory obligations to maintain fair competition.

Harmonisation is another priority. Aligning national regulatory approaches with regional and international standards could reduce fragmentation across jurisdictions and make it easier for global satellite constellations to operate across multiple markets.

The fourth principle highlights the need for collaboration and consultation. Governments and regulators are encouraged to maintain continuous dialogue with industry stakeholders to ensure that policy decisions reflect current market realities.

Finally, the organisation emphasises the importance of balancing innovation with regulation. While new technologies should be supported, satellite operators must also comply with critical public interest safeguards including consumer protection rules, data privacy requirements and national security considerations.

Beyond the global policy discussion, the debate is also beginning to take shape within national markets. The GSMA paper urges governments to establish regulatory frameworks that ensure new satellite entrants compete under conditions comparable to those imposed on terrestrial mobile network operators.

The call for regulatory clarity comes as Nigeria, Africa’s largest telecommunications market, begins to examine how emerging satellite technologies could be integrated into its national communications infrastructure. The Nigerian Communications Commission (NCC), the country’s telecom regulator, has recently launched a public consultation to evaluate the potential introduction of satellite direct-to-device connectivity within the domestic telecom market.

The move signals that satellite-based connectivity could soon become an additional layer within Nigeria’s communications ecosystem, complementing existing mobile networks while helping to extend coverage to remote and underserved areas where terrestrial infrastructure remains limited.

According to the NCC, the consultation forms part of a broader participatory rule-making process aimed at ensuring that any future regulatory framework governing direct-to-device services remains proportionate, transparent, and responsive to Nigeria’s evolving market realities.

The regulator noted that satellite-enabled direct-to-device connectivity could play a significant role in strengthening the country’s digital infrastructure.

“In Nigeria, D2D connectivity could play a transformative role by extending voice and data coverage,” the commission stated in the consultation document. “It would also strengthen network resilience, serving as a fallback during fibre cuts, power outages, or emergencies.”

Taken together, these developments reflect a broader global conversation about how satellite constellations, mobile network operators, and regulators will coexist in an increasingly integrated communications ecosystem.

As satellite technology advances and new partnerships emerge between terrestrial mobile networks and space-based infrastructure, policymakers face the complex task of designing regulatory frameworks that encourage innovation while safeguarding competition, consumer protection, and long-term investment across the sector.

The evolving satellite ecosystem is also beginning to reshape partnerships between mobile network operators and space technology companies across the African continent.

In December 2025, Airtel Africa announced an agreement with SpaceX to introduce satellite-based direct-to-cell connectivity powered by Starlink Direct-to-Cell across its 14 markets, which collectively serve more than 173 million customers.

The satellite-to-mobile service is expected to begin rolling out in 2026,the rollout, however, will proceed in line with regulatory approvals in each country where the service will be introduced.

For regulators and industry stakeholders alike, the growing convergence between satellite and mobile technologies indicates a turning point in the evolution of global connectivity. The challenge now lies in ensuring that regulatory systems evolve alongside these innovations so that the expanding reach of satellite networks can complement, rather than disrupt, existing communications ecosystems.

Joy Agwunobi
Joy Agwunobi
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