Business A.M
No Result
View All Result
Monday, March 16, 2026
  • Login
  • Home
  • Technology
  • Finance
  • Comments
  • Companies
  • Commodities
  • About Us
  • Contact Us
Subscribe
Business A.M
  • Home
  • Technology
  • Finance
  • Comments
  • Companies
  • Commodities
  • About Us
  • Contact Us
No Result
View All Result
Business A.M
No Result
View All Result
Home Comments

Nigeria’s move to protect children from social media use

by Onome Amuge
March 16, 2026
in Comments
Nigeria’s move to protect children from social media use

As Nigeria launches consultations on age restrictions, a growing global consensus shows that protecting children online is an essential part of governance.

On March 10, 2026, Nigeria began a formal public consultation on whether to introduce age restrictions for social media use, becoming the latest African country to seriously confront the issue of how young people should interact with online platforms. The move reflects growing concern among policymakers about the influence of services such as Facebook, Instagram, TikTok, and X (Twitter) on children and teenagers, and whether stronger safeguards are needed to protect them online.

 

The consultation signals a fundamental shift in how governments are beginning to treat the digital environment not as a neutral utility, but as a space in which the state has a duty to protect its most vulnerable citizens.

 

Nigeria has more than 40 million people spending an average of six hours daily on social media platforms and a significant portion of those users are minors — children and teenagers navigating platforms built around engagement metrics, algorithmic amplification, and targeted advertising, with few safeguards calibrated to their age.

 

The risks to this vulnerable population include cyberbullying, exposure to harmful and sexually explicit content, online grooming, the misuse of personal data, and the psychological toll of addictive platform design.

 

A global outlook

In December 2025, Australia enacted its social media laws, imposing a blanket ban on social media access for children under the age of 16. Platforms including TikTok, Instagram, and YouTube are now legally required to enforce that restriction. Importantly, the law places the burden of compliance on the platforms themselves (not on parents or children) and reflects a recognition that voluntary industry self-regulation has failed.

 

Countries face the challenge of enforcing digital regulations in contexts where circumvention through VPNs or secondary devices is possible. But the existence of imperfect enforcement has never been sufficient reason to abandon necessary policy.

 

In California where most of the world’s social media platforms are domiciled, the Governor signed Senate Bill 976, formally known as the Protecting Our Kids from Social Media Addiction Act. Rather than prohibiting minors from accessing platforms outright, the California law takes aim at the mechanism of harm itself, the algorithmic “addictive feed.”

 

Under the law, social media platforms are prohibited from serving algorithmically curated, personalised content feeds to users under 18 unless a parent has provided verifiable consent. The law also restricts platforms from sending notifications to minors in the hours between midnight and 6 a.m., and between 8 a.m. and 3 p.m. during the school year, targeting the two windows most likely to disrupt sleep and learning. In October 2025, California extended the legislative package further, requiring chatbots to disclose their AI nature to minors and to prompt breaks every three hours, mandating app stores to implement age verification tools, and requiring health warning labels on social media platforms for users under 18.

 

The California model is instructive because it attacks the business logic of harm, not merely its symptom as addictive feeds are not merely an accident of social media design, but the product. They are how platforms maximise time-on-app and, therefore, advertising revenue. A law that requires parental consent before deploying this mechanism on a child is, in effect, telling platforms that children are not a legitimate target market for psychological manipulation.

 

Though some of the law’s provisions have been challenged, the courts have upheld the core provision which is the restriction on addictive feeds, affirming that the state has a legitimate interest in protecting minors from algorithmically engineered compulsion.

 

In other climes, France enacted legislation in January 2026 banning social media for children under 15, framing it explicitly as a public health measure. Indonesia announced in March 2026 that it would deactivate social media accounts belonging to children under 16 on high-risk platforms beginning March 28. Malaysia is pursuing full implementation of equivalent measures before the end of 2026. More than 40 countries are currently studying or implementing age restrictions.

 

The case for Nigeria 

The benefits of age restriction legislation, properly designed, are substantial. First, they reduce children’s exposure to harmful content. Research consistently demonstrates correlations between heavy adolescent social media use and elevated rates of anxiety, depression and sleep deprivation. Regulatory intervention that limits or mediates that exposure would represent a meaningful public health intervention in a country where mental health infrastructure is already strained.

 

Second, age restrictions shift accountability where it belongs, onto the platforms. For long the implicit assumption of digital governance has been that parents are the last and only line of defence against the harms of social media. Platforms with billions of dollars in revenue and teams of behavioural engineers designing for maximal engagement cannot plausibly claim that age verification is technically beyond their capability. Regulation will provide legal compulsion.

 

Third, the evidence-based consultation approach Nigeria is taking, inviting input from parents, educators, young people, and digital experts before drafting policy, is important. Sub-Saharan Africa has the world’s youngest population, and its digital adoption curve is steep. The regulatory architecture that Nigeria puts in place today may become a reference point for other African governments navigating the same challenges.

 

The objections, and why they do not hold

Opponents of social media age restrictions tend to raise three objections. The first is that the laws are unenforceable. What regulation achieves is a shift in norms, a redistribution of legal liability, and a financial incentive for platforms to invest in compliance infrastructure that they would otherwise ignore. The second objection is that restrictions infringe on children’s freedom of expression and access to information. However, children will retain full access to the internet, to educational content, to communication tools, but would be protected from the addictive algorithm architecture of social media feeds. The third objection is that savvy teenagers will simply use VPNs to circumvent the law. This may happen, but the purpose of child protection legislation is not to prevent every violation, but to establish the standard that society endorses and to hold corporations legally accountable when they knowingly fail to protect minors.

 

Governance as a form of care

The question goes beyond whether social media harms children. The real point is that children are not a product. They are not an audience to be monetised. They are citizens in formation who deserve protection, and any platform operating should be able to demonstrate that commitment.

 

  • business a.m. commits to publishing a diversity of views, opinions and comments. It, therefore, welcomes your reaction to this and any of our articles via email: comment@businessamlive.com 
Onome Amuge

Onome Amuge serves as online editor of Business A.M, bringing over a decade of journalism experience as a content writer and business news reporter specialising in analytical and engaging reporting. You can reach him via Facebook and X

Previous Post

AFRICA’S INDUSTRIALISATION MOMENT MSME: financing as critical missing link in Africa’s industrial push

  • Trending
  • Comments
  • Latest
Igbobi alumni raise over N1bn in one week as private capital fills education gap

Igbobi alumni raise over N1bn in one week as private capital fills education gap

February 11, 2026

CBN to issue N1.5bn loan for youth led agric expansion in Plateau

July 29, 2025

How UNESCO got it wrong in Africa

May 30, 2017

Glo, Dangote, Airtel, 7 others prequalified to bid for 9Mobile acquisition

November 20, 2017

6 MLB teams that could use upgrades at the trade deadline

Top NFL Draft picks react to their Madden NFL 16 ratings

Paul Pierce said there was ‘no way’ he could play for Lakers

Arian Foster agrees to buy books for a fan after he asked on Twitter

Nigeria’s move to protect children from social media use

Nigeria’s move to protect children from social media use

March 16, 2026

AFRICA’S INDUSTRIALISATION MOMENT MSME: financing as critical missing link in Africa’s industrial push

March 16, 2026
Stress-testing systems:A financial imperative, not technical exercise

Our children’s social media use and Nigeria’s policing plan

March 16, 2026
Oil shock: Before Iran 2026, there was Yom Kippur 1973

Oil shock: Before Iran 2026, there was Yom Kippur 1973

March 16, 2026

Popular News

  • Igbobi alumni raise over N1bn in one week as private capital fills education gap

    Igbobi alumni raise over N1bn in one week as private capital fills education gap

    0 shares
    Share 0 Tweet 0
  • CBN to issue N1.5bn loan for youth led agric expansion in Plateau

    0 shares
    Share 0 Tweet 0
  • How UNESCO got it wrong in Africa

    0 shares
    Share 0 Tweet 0
  • Glo, Dangote, Airtel, 7 others prequalified to bid for 9Mobile acquisition

    0 shares
    Share 0 Tweet 0
  • Insurance-fuelled rally pushes NGX to record high

    0 shares
    Share 0 Tweet 0
Currently Playing

CNN on Nigeria Aviation

CNN on Nigeria Aviation

Business AM TV

Edeme Kelikume Interview With Business AM TV

Business AM TV

Business A M 2021 Mutual Funds Outlook And Award Promo Video

Business AM TV

Recent News

Nigeria’s move to protect children from social media use

Nigeria’s move to protect children from social media use

March 16, 2026

AFRICA’S INDUSTRIALISATION MOMENT MSME: financing as critical missing link in Africa’s industrial push

March 16, 2026

Categories

  • Frontpage
  • Analyst Insight
  • Business AM TV
  • Comments
  • Commodities
  • Finance
  • Markets
  • Technology
  • The Business Traveller & Hospitality
  • World Business & Economy

Site Navigation

  • Home
  • About Us
  • Contact Us
  • Privacy & Policy
Business A.M

BusinessAMLive (businessamlive.com) is a leading online business news and information platform focused on providing timely, insightful and comprehensive coverage of economic, financial, and business developments in Nigeria, Africa and around the world.

© 2026 Business A.M

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Technology
  • Finance
  • Comments
  • Companies
  • Commodities
  • About Us
  • Contact Us

© 2026 Business A.M