The global memecoin market has lost nearly three-quarters of its value in less than a year, underscoring the risks of speculative crypto investing even as United States President Donald Trump reportedly earned about $635 million in royalties from his $TRUMP token before the sector’s sharp reversal.
A new report by financial research platform BestBrokers shows that the total market capitalisation of memecoins plunged 74 per cent, from a peak of $85.08 billion in July 2025 to $22.14 billion as of June 29, 2026, as investor enthusiasm faded and trading activity slowed across the sector.
The findings illustrate one of the cryptocurrency market’s most dramatic boom-and-bust cycles, with speculative digital assets losing momentum amid declining liquidity, weaker retail participation and shrinking user growth.
The report found that 18 of the world’s 20 largest memecoins recorded substantial declines in market value over the past year, signalling a broad-based correction rather than isolated losses among individual tokens.
Among the worst performers were Solana-based memecoins, which had dominated the speculative rally.
Fartcoin recorded the steepest decline, with its market capitalisation tumbling nearly 88 per cent from $1.16 billion to $139.95 million.
Other major decliners included would, down 84 per cent; dogwifhat, down 80 per cent; OFFICIAL TRUMP, down 78 per cent; and Pepe, which also lost 78 per cent of its market value.
Even the market’s more established names failed to escape the downturn.
Dogecoin, the original memecoin popularised by Elon Musk, lost more than half of its market value, falling from $25.42 billion to $12.50 billion, while Shiba Inu declined 64 per cent, dropping out of the world’s top 30 cryptocurrencies.
The report also highlighted the contrast between the collapse in token valuations and the financial gains realised by some project creators.
Although the OFFICIAL TRUMP token has fallen 78.5 per cent over the past year and now trades almost 96 per cent below its peak valuation, financial disclosures indicate that President Trump earned approximately $635 million in royalties linked to the token during 2025.
According to the report, the earnings were generated primarily through licensing arrangements and proceeds from the token’s initial launch rather than its subsequent market performance.
Analysts say the development highlights how token issuers and promoters can realise substantial revenues during the launch phase, even when later investors experience significant capital losses.
The report also pointed to a slowdown in speculative activity across the broader memecoin ecosystem.
Pump.fun, the Solana-based platform that became synonymous with the memecoin boom, has witnessed a dramatic decline in user activity.
Daily new wallet creation has fallen almost 90 per cent, from more than 183,000 at its January 2025 peak to around 20,000 by June 2026.
Platform revenues have mirrored the slowdown, declining by more than 85 per cent from daily earnings of $2.45 million at the height of the frenzy to between $169,000 and $367,000.
The collapse in user acquisition, trading activity and new token launches suggests that speculative appetite has weakened significantly following last year’s rally.
“Memecoins thrive on attention, not fundamentals, and attention is the one thing that doesn’t compound.
“There was no single moment where things turned sour. Instead, the death of memecoins was a synchronised decline across key indicators, including market capitalisation, trading activity, token launches and user acquisition,” the report noted.
The findings suggest the sector has entered what analysts describe as a post-hype contraction phase, where diminishing investor interest has steadily drained liquidity from assets whose valuations were driven largely by social media attention rather than underlying economic utility.
Beyond the sharp decline in memecoin valuations, the report points to a transformation within cryptocurrency markets, where institutional investors are increasingly concentrating on established blockchain assets while speculative tokens lose market relevance. The data noted that the extraordinary retail-driven rally that defined the memecoin boom has largely run its course, with investor attention returning to assets supported by stronger long-term fundamentals.
