Infinix targets youths with new product, HOT 8
Omobayo Azeez
Mobile phone tech firm, Infinix Mobilility, has released a new product into the Nigerian market, aiming to use it to meet the needs of youths in the market in areas of entertainment and social networking.
The product, Infinix HOT 8, debuted in the Nigerian market at the weekend in Lagos, where mobile phone maker said the HOT series has been committed to breaking the boundaries of combining the most relevant features in one device, letting customers amplify their entertainment experience in the digital space.
Speaking at the launch, Amanda Zhang, marketing manager, said: “The Infinix HOT series aims to empower young people with boundless entertainment experience fueled by transformative mobile technology.
“We observe the trends of online and offline entertainment in global emerging markets where technologies apply. We found that young people desire to connect and share their life with their communities in various ways, such as social networking, gaming, streaming, and partying.”
According to her, the launch of HOT 8 is a great example of how Infinix spares no efforts in delivering on its promise.
“By integrating a bigger battery, a bigger display and other key features, we not only aim to satisfy consumers’ entertainment desires, but also inspire them to explore a world of creativity with one device at smaller cost,” she added.
Speaking on the key features of the device, she said the HOT 8 that comes with a 5,000mAh battery in a compact body which to enable four days of battery life with just 3 hours of charging through the 2A fast charge technology.
“In addition, the HOT 8 features a 13MP rear triple camera, consisting of a 13MP lens, a 2MP lens and an AI lens that combine to capture more detailed clearer pictures. It is also equipped with a Quad flash and an F1.8 aperture to further enhance the camera performance.
“The triple rear camera will empower consumers with better image capturing and broadcasting experience, allowing them to use same for their business activities and explore more entertainment,’ she said
According to her, the device has other features such as a 6.6-inch HD+ waterdrop display, DIRAC Sound, Enhanced privacy with face unlock and fingerprint technology, among others.
She said Infinix Mobility is determined to spare no effort in giving its customers in emerging markets devices that would affordably meet their needs.