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Egyptian Sports Tech Startup InGame Sports Secures $1M in Pre-seed Round

by Admin
January 21, 2026
in Companies

InGame Sports has secured a $1M pre-seed round as it looks to conquer the mobile gaming industry with its innovation in mobile sports analytics using cloud-based technology. Co-founded by husband and wife team Hussein and Rana Ezzat, InGame Sports combines artificial intelligence (AI) with big data analytics to provide real-time statistics on all aspects of players’ performance in soccer, basketball, volleyball, and handball games. The funding will be used to expand the platform’s reach across the Middle East region and Africa starting with Egypt followed by Saudi Arabia and the UAE.

Egyptian Sports Tech Startup InGame Sports Secures $1M in Pre-seed Round

The team behind InGame Sports

 

InGame was founded by Egyptian entrepreneurs Ahmed Fathy and Mohamed Elsayed. The team behind the company has been working together for over five years, having previously worked for a leading telecom provider. Their experience in developing mobile applications like betbonanza app led them to the idea of building a sports-tech startup that would offer a revolutionary new way of playing sports on your smartphone.

 

Building on this concept, they created InGame Sports’ flagship product – PlayNow, an app that brings sports games to your phone without requiring any additional downloads or hardware. PlayNow is currently available on iOS and Android platforms and offers six different sports: football, basketball, tennis, golf, cricket, and rugby sevens. You can choose which game you want to play and create your league with friends or random players online, competing against each other. For example, if you want to play golf but don’t have anyone nearby, you can go online and find someone who also wants to play!

 

To make it more competitive there are leaderboards for all of the games so you can see how well you’re doing against other people from around the world. PlayNow has over 250k users from 130 countries and is now looking at securing sponsorship deals with major brands in order to continue growing its user base.

 

How does it work?

 

InGame Sports is a mobile application that aims to revolutionize the way we think about sports. They want to bring the best aspects of gaming to real sports and make sports even more accessible for everyone. The app is currently available on iPhone and Android devices and gives users a gaming experience by following their favorite teams across multiple games, leagues, and tournaments all at once.

 

Plus, it provides users with the ability to compete against their friends in solo challenges or play together as a team while taking turns at each position. The company has already gathered over 200,000 downloads since its launch last December. More than 15% of players are from Egypt. Currently, InGame Sports is recruiting experts in artificial intelligence and machine learning to build features that will give every player an individualized experience based on how they perform during gameplay.

 

The benefits of investing in sports tech startups like Ingame sports

 

Innova Ventures, Intel Capital, and Al Ahli Holding Group have collectively invested over US$ 1 million to fund the startup’s pre-seed round. The company has developed a cloud-based platform for esports that automates the process of managing teams, leagues, events, sponsorships, and broadcasting. In order to be a global player and compete with regional giants like Twitch or YouTube Gaming, we knew that we needed to build technology on top of the best gaming technologies out there.

 

We wanted to create one central place where players can go to find all their favorite games and watch them at any time they want, said Ahmed Abdel Aty, founder of Innova Ventures. We’re excited about what this partnership will bring. Esports is expected to generate close to US$ 2 billion by 2023 so it’s really exciting for us to get involved in such an amazing space.

 

Innovative ideas like InGame Sports are becoming more popular

 

Sports tech is one of the most rapidly evolving industries and it’s no surprise that an Egyptian company is developing innovative ideas like InGame Sports, which has secured a pre-seed round of $1 million from prestigious investors such as the co-founder of Skype Niklas Zennström.

 

InGame sports was founded by three young Egyptians who attended Harvard University for their undergraduate degrees, with each student being awarded a scholarship for their excellence in academics. The trio also participated in the Harvard Business School’s Venture Capital and Private Equity Program (VC+PE). They launched the app last year, and it has already garnered over 15 million users across more than 100 countries.

 

It helps high school athletes to prepare mentally and emotionally before matches using visualization techniques. Users can set goals before they play, take care of worries beforehand, access stories about top athletes to help them on their journey to be champions themselves, and find the right music that will motivate them during a match. And now they are expanding into other sports: football and basketball are coming soon! For more details view site Beton.ng

 

Admin
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