By Onome Amuge.
The Nigerian Breweries Plc has announced an upward review for its stock-keeping units (SKUs) with effect from August 10, to cushion the effects of soaring input costs and its adverse impact on operations.
The largest brewing company in Nigeria, communicated the development to all direct customers in a letter dated August 1, 2023, signed by Ayo Lawal,the Sales Director, Nigerian Breweries.
The notification explained that the review had become necessary because of the continued rising input cost and the need to mitigate the impacts.
“This is to inform you that we will review the prices of some of our SKUs effective Thursday 10th August 2023. This review has become necessary because of the continued rising input cost and the need to mitigate the impact.
“In appreciation of our great partnership and your commitment, we will deliver at the current prices all open orders that are fully funded and created in our system before 00.00hrs on Thursday 10th August, 2023,” the letter read in part.
Confirming the development in a statement,Sade Morgan, the company’s corporate affairs director, noted that the notification was necessary to keep the brewing company’s standard business practices and commitment to business continuity for its customers.
“We are aware of the memo in circulation issued by our Sales Director, Ayo Lawal on Tuesday, August 1, 2023, to all our direct customers notifying them of the upcoming review of prices of some of our SKUs, effective Thursday, August 10, 2023.
“This notification to our esteemed trade partners is in keeping with our standard business practices, and commitment to business continuity for our customers,” Morgan stated.
The Nigerian Breweries corporate affairs director described the planned price adjustment as moderate, attributing it to the continued rise in the company’s operational cost.
She however assures all its stakeholders of the company’s unwavering commitment to delivering excellent customer service, and satisfaction.
The Nigerian Breweries is the producer of major alcoholic brands including Star Lager, Star Radler,Gulder, Legend Extra Stout, Heineken;Goldberg; Life, among others.
Some of the non-alcoholic drinks produced by the company include Amstel Malta,Maltina, Maltina Sip-it; Fayrouz, Climax Energy drink, and Malta Gold.
