West and Central Africa’s largest carrier, Air Peace Limited, in conjunction with smartphone giant, Tecno Nigeria, have partnered to launch the captivating campaign “Free to Snap, Free to Soar.”
As part of the innovative collaboration, the two brands have rolled out exciting phases of the campaign, including “Fly and Win” and “Snap and Win,” which aim to reward loyalty, celebrate customers, and enhance the in-flight experience with a touch of technology and excitement.
In a recent surprise activation on board one of its scheduled flights, Air Peace and Tecno Nigeria thrilled passengers with a mid-air giveaway of the Camon 40 series, Tecno’s latest flagship smartphone. The giveaway, part of the “Fly and Win” phase, saw lucky passengers walk away with a premium smartphone mid-flight, underlining both brands’ commitment to delivering exceptional value and delight.
The campaign also features the engaging “Snap and Win” phase, where passengers are encouraged to take creative photos during their Air Peace flight experience and post them on social media, tagging both Air Peace and Tecno Nigeria as participants stand the chance to win a free Economy return ticket on any of Air Peace’s domestic routes and a brand-new Camon 40 smartphone. Additionally, the campaign includes live draws hosted across social media platforms, further amplifying the excitement and reach of the initiative.
Speaking on the significance of the campaign, Oluwatoyin Olajide, Air Peace’s chief operating officer, stated: “This partnership with Tecno Nigeria goes beyond marketing — it’s a powerful symbol of innovation, empowerment, and appreciation for our teeming flyers. As West Africa’s largest airline, we are constantly seeking new ways to reward our customers and redefine the flight experience. The ‘Free to Snap, Free to Soar’ campaign speaks to freedom, creativity, and connection. We invite more passengers to participate as the campaign winds down on the 31st of May 2025.”
The campaign was strategically launched to commemorate the first anniversary of Air Peace’s London operations. On April 30, 2025, passengers onboard the Lagos-London-Lagos flights were treated to special gifts and souvenirs courtesy of Tecno Nigeria, alongside exclusive flight rewards from Air Peace—marking a memorable milestone in the airline’s international expansion.
