Insead Knowledge

By Pavel Kireyev   AI and machine learning are changing global consumption habits, and companies …

By Guoli Chen   Buyouts engineered by optimistic CEOs and pessimistic CFOs have the best …

By Abhishek Borah   WITHIN THE FIELD, marketing communications are on an uptrend, while channel management …

By Henrich Greve   DIRECTORS NEED TO CAREFULLY manage their reactions to what they read …

By Minter Dial   Empathy is like a muscle – use it or lose it. Reading …

By Phanish Puranam   New trends in workplace design may turn out to be as game-changing …

By So Yeon Chun   Revenue-based loyalty programmes yield better profits, but consumers don’t have …

By Manfred F. R. Kets de Vries   For real societal change, we should build bridges, …

By Ian C. Woodward   Exploring the hidden forces that motivate and hinder you can …

By Amitava Chattopadhyay   Framing a product feature as an unexpected benefit may stoke consumer desire. …

By Pierre Chandon   Our framework shows how to guide consumers to choose healthier food …

By Claudia Zeisberger   Faced with increasing competition, the leading accelerator is making start-up know-how …