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Home Finance & Investment Finance & Investment

Coscharis Motors makes bold statement at Kano Polo Int’l Tournament

by Onome Amuge
September 27, 2025
in Finance & Investment
Coscharis Motors makes bold statement at Kano Polo Int'l Tournament

Coscharis Motors Plc., a leading name in the automotive industry and the trusted representative of major international automobile brands in Nigeria, is thrilled to announce its participation at the highly anticipated Polo tournament holding at the prestigious Kano Polo Club in Kano from September 21st to October 4th, 2025.

“We are really delighted to participate in the Polo tournament which is to showcase our commitment to delivering value to our customers at all times even at their leisure time. The game of Polo is a perfect fit for our auto brands, as the event profiles the same intended targets for Coscharis Motors. Also the fun concepts links directly with the brands’ orientation of joy and pleasure which resonates perfectly with the lifestyles of our priority audiences across our robust brand portfolio. “said Abiona Babarinde, General Manager Marketing and Corporate Communications at Coscharis Group.

Abiona Babarinde said that, through the company’s participation as a partner, it aim not to only showcase its robust product portfolio but also to connect with customers and prospects alike and fostering lasting relationships built on trust and reliability in delivering value for their money over the years.

“The beauty of our participation at this year’s event is that you stand to get various discount offerings across various brands of any vehicle together with our Certified Technicians on ground to give you first hand Professional after sales guide on how best to take care of your vehicles to have that ‘peace of mind’ after every purchase from Coscharis Motors; thereby delivering a one – stop shop at our stand”.

Laying emphasis on the level of preparedness of the Organization, the Kano Branch Manager, Coscharis Motors Plc., Mr. Biyi Akinkunmi in his own words said, “all is now set for us as a team to delight anyone that visit our stand during the tournament. Our combined strong team from the Kano office are ready to deliver value for your money at this event”.

The dealership is poised to deliver on the spot offerings when it comes to genuine interest in purchasing any of our brands. Especially on some of the brands like the Renault that is sold with special discounts on every purchase in the ongoing promo.

Visitors to the Coscharis Motors stand can expect an unparalleled experience like test drives with irresistible discounts to those who explore the showcased offerings.

Coscharis Motors is showcasing its globally respected iconic brands like the Range Rover, BMW, Grenadier, Ford, Renault and the newly acquired Geely within their robust portfolio.

According to the President, Kano Polo Club, Alhaji Bashir Dantata, “we are excited to have the Coscharis brand partner with us for this year’s edition which will clearly bring lots of excitements to our members, guests and their families as the game of Polo is a perfect fit for Coscharis auto brands”.

Onome Amuge

Onome Amuge serves as online editor of Business A.M, bringing over a decade of journalism experience as a content writer and business news reporter specialising in analytical and engaging reporting. You can reach him via Facebook ,X and  LinkedIn

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Global airlines are investing heavily in economy class cabins as competition for passengers shifts beyond ticket prices to the quality of the travel experience, prompting carriers to modernise fleets, redesign cabins and enhance onboard services in a bid to strengthen customer loyalty and improve long-term profitability. The renewed focus reflects a transformation in the aviation industry, where economy class, despite offering lower fares than premium cabins, remains the largest contributor to passenger volumes and an increasingly important driver of commercial performance. With millions of travellers continuing to prioritise affordability, airlines are finding that modest improvements in comfort and convenience can translate into stronger repeat business, improved customer satisfaction and higher ancillary revenues. As a result, carriers are directing substantial investment towards upgrading economy cabins through newer aircraft, ergonomically designed seats, advanced inflight entertainment systems, onboard connectivity, enhanced catering and improved cabin service. Industry analysts say the strategy is becoming a key differentiator as airlines compete more aggressively for passengers on both regional and long-haul routes. Unlike business and first-class travellers, whose numbers are relatively limited, economy passengers account for the overwhelming majority of airline traffic, making their overall travel experience increasingly central to airlines' growth strategies. Rather than relying solely on fare reductions to attract customers, airlines are seeking to build stronger brand loyalty by improving the value passengers receive throughout their journeys. "Passenger expectations have changed significantly. Travellers increasingly compare airlines based not only on ticket prices but also on comfort, reliability, connectivity and the overall onboard experience," aviation analysts note. Several of the world's leading airlines have already embraced the strategy. Carriers including Singapore Airlines, Qatar Airways, Emirates, Turkish Airlines, All Nippon Airways (ANA), EVA Air and Cathay Pacific have invested significantly in upgrading their economy cabins through improved seating, larger entertainment libraries, enhanced meal services and customer-focused cabin experiences. Although each airline has adopted different approaches, the underlying objective remains the same: making economy travel more comfortable for the largest segment of their customer base while strengthening long-term commercial competitiveness. Fleet modernisation is playing a critical role in that transformation. Next-generation aircraft such as the Boeing 787 Dreamliner, Airbus A350 and Airbus A321neo are enabling airlines to improve the passenger experience while simultaneously lowering operating costs. Compared with older aircraft, these models offer quieter cabins, larger windows, improved air quality, better humidity control and greater fuel efficiency, creating benefits for both passengers and airline operators. The newer aircraft also reduce fuel consumption and maintenance expenses, allowing airlines to improve customer experience without significantly increasing operating costs over the aircraft's lifespan. Technology has emerged as another major area of investment. Features once reserved almost exclusively for premium cabins, including USB charging ports, wireless internet connectivity, mobile application integration and personalised digital entertainment platforms, are increasingly becoming standard in economy class. Passengers are also benefiting from greater control over their travel experience, with digital services allowing them to access entertainment, communicate onboard and manage various aspects of their journeys more conveniently. The growing investment reflects changing consumer expectations in an increasingly digital travel environment. Recent international passenger satisfaction surveys consistently indicate that airlines investing in cabin comfort, inflight technology and customer service continue to perform strongly in global service rankings. While competitive pricing remains an important consideration for travellers, customer experience has become an increasingly influential factor in airline selection, particularly on medium and long-haul routes where comfort plays a greater role in purchasing decisions. The trend is expected to reshape competition within Africa's aviation industry as airlines expand their fleets to meet growing passenger demand.

Global airlines raise economy class spending to win passenger loyalty

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