As Nigeria welcomed a new year, the air was electric with celebrations, from the vibrant streets of Kagoro in the north to the colourful festivities in Calabar, south. I had the privilege of attending the annual Afan festival in Kagoro, Kaduna State, and what I witnessed was a testament to the transformative power of tourism, trade, and transportation in driving economic development.
Kaduna State, once plagued by security concerns, is undergoing a remarkable transformation. The Afan festival, a celebration of the new year, has become a beacon of hope, drawing people from diverse backgrounds to come together and revel in the spirit of community and peace. The event has become a vital tool in changing the narrative about Kaduna, showcasing its rich cultural heritage and promoting unity among its people.
As I toured the state with my guide, I was struck by the rapid development unfolding before my eyes. Old houses are being transformed into majestic mansions, and the once-troubled streets are now tranquil and serene. The house of a former labour leader, a textile worker, who has risen to become a senator, will hopefully be one of the stories that make for tourism in the state.
The Afan festival, like many others across Nigeria, has become a catalyst for economic growth, attracting visitors and injecting revenue into the local economy. The textile industry, in particular, will be thriving, with the festival providing a platform for local weavers and designers to showcase their craft. The differing dresses worn by the youthful population were a testament to the prospects of the industry’s success, and I wondered how many skilled weavers, including those specializing in traditional fabrics, will hopefully be empowered by the festival.
The impact of tourism on trade and transportation is undeniable. As visitors flock to Kaduna for the festival, the demand for goods and services increases, creating opportunities for local businesses to thrive. The airport, once a sleepy hub, is poised to become an epicenter of activity, connecting Kaduna to the rest of Nigeria and the world.
The success of the Afan festival is a clear indication that peace has returned to Kaduna, and the state is open for business. The narrative about Kaduna is changing, and festivals like Afan are leading the charge. As Nigeria continues to harness the potential of tourism, trade, and transportation, the future looks bright for Kaduna and the country as a whole.
As Nigeria celebrates its rich cultural heritage, the world takes notice, and the economy reaps the benefits. The Afan festival is more than just a celebration – it’s a testament to the power of tourism, trade, and transportation to drive economic development and build a brighter future for all Nigerians.
Ekelem Airhihen, an accredited mediator, has an MBA from the Lagos Business School. He is a member, ACI Airport Non-aeronautical Revenue Activities Committee; his interests are in market research, customer experience and performance measurement, negotiation, strategy and data and business analytics. He can be reached on ekyair@yahoo.com and +2348023125396 (WhatsApp only).
