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Google advances Search with multimodal AI expansion across global markets

by Onome Amuge
March 27, 2026
in Technology
Google advances Search with multimodal AI expansion across global markets

Google has expanded its AI-powered “Search Live” feature to more than 200 countries and territories, marking a significant step in the evolution of search from static queries to real-time, multimodal conversations.

The rollout, which now covers all languages supported by its AI Mode, reflects the company’s accelerating push to redefine how users interact with information, moving beyond text-based searches to voice- and camera-enabled engagement.  Central to the expansion is a new audio model, Gemini 3.1 Flash Live, designed to deliver more natural, intuitive, and multilingual conversations.

Search Live allows users to initiate conversations directly within the Google app on both Android and iOS devices. By tapping a dedicated “Live” icon, users can ask questions verbally and receive audio responses in real time, with the option to continue conversations through follow-up queries. The system also integrates web links into responses, maintaining a bridge between conversational AI and traditional search results.

A key differentiator is the feature’s visual capability. Through integration with Google Lens, users can point their camera at objects or scenarios, such as assembling furniture or troubleshooting equipment, and receive contextual guidance based on what the system sees.

The introduction of Gemini 3.1 Flash Live also underscores the importance of language inclusivity in global technology adoption. Its multilingual design allows users to engage with Search in their preferred language, a move that could significantly expand accessibility in emerging markets where language diversity has historically limited digital participation.

From a business perspective, the expansion signals Google’s intent to defend and extend its dominance in the search ecosystem amid rising competition from AI-native platforms. As user expectations shift toward faster, more conversational interfaces, the ability to deliver accurate, context-aware responses in real time is becoming a key differentiator.

While Google has not disclosed monetisation strategies tied directly to Search Live, the feature is expected to play a critical role in shaping the next phase of its search business, particularly as AI capabilities become central to user retention and engagement.

 

Onome Amuge

Onome Amuge serves as online editor of Business A.M, bringing over a decade of journalism experience as a content writer and business news reporter specialising in analytical and engaging reporting. You can reach him via Facebook ,X and  LinkedIn

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Global airlines are investing heavily in economy class cabins as competition for passengers shifts beyond ticket prices to the quality of the travel experience, prompting carriers to modernise fleets, redesign cabins and enhance onboard services in a bid to strengthen customer loyalty and improve long-term profitability. The renewed focus reflects a transformation in the aviation industry, where economy class, despite offering lower fares than premium cabins, remains the largest contributor to passenger volumes and an increasingly important driver of commercial performance. With millions of travellers continuing to prioritise affordability, airlines are finding that modest improvements in comfort and convenience can translate into stronger repeat business, improved customer satisfaction and higher ancillary revenues. As a result, carriers are directing substantial investment towards upgrading economy cabins through newer aircraft, ergonomically designed seats, advanced inflight entertainment systems, onboard connectivity, enhanced catering and improved cabin service. Industry analysts say the strategy is becoming a key differentiator as airlines compete more aggressively for passengers on both regional and long-haul routes. Unlike business and first-class travellers, whose numbers are relatively limited, economy passengers account for the overwhelming majority of airline traffic, making their overall travel experience increasingly central to airlines' growth strategies. Rather than relying solely on fare reductions to attract customers, airlines are seeking to build stronger brand loyalty by improving the value passengers receive throughout their journeys. "Passenger expectations have changed significantly. Travellers increasingly compare airlines based not only on ticket prices but also on comfort, reliability, connectivity and the overall onboard experience," aviation analysts note. Several of the world's leading airlines have already embraced the strategy. Carriers including Singapore Airlines, Qatar Airways, Emirates, Turkish Airlines, All Nippon Airways (ANA), EVA Air and Cathay Pacific have invested significantly in upgrading their economy cabins through improved seating, larger entertainment libraries, enhanced meal services and customer-focused cabin experiences. Although each airline has adopted different approaches, the underlying objective remains the same: making economy travel more comfortable for the largest segment of their customer base while strengthening long-term commercial competitiveness. Fleet modernisation is playing a critical role in that transformation. Next-generation aircraft such as the Boeing 787 Dreamliner, Airbus A350 and Airbus A321neo are enabling airlines to improve the passenger experience while simultaneously lowering operating costs. Compared with older aircraft, these models offer quieter cabins, larger windows, improved air quality, better humidity control and greater fuel efficiency, creating benefits for both passengers and airline operators. The newer aircraft also reduce fuel consumption and maintenance expenses, allowing airlines to improve customer experience without significantly increasing operating costs over the aircraft's lifespan. Technology has emerged as another major area of investment. Features once reserved almost exclusively for premium cabins, including USB charging ports, wireless internet connectivity, mobile application integration and personalised digital entertainment platforms, are increasingly becoming standard in economy class. Passengers are also benefiting from greater control over their travel experience, with digital services allowing them to access entertainment, communicate onboard and manage various aspects of their journeys more conveniently. The growing investment reflects changing consumer expectations in an increasingly digital travel environment. Recent international passenger satisfaction surveys consistently indicate that airlines investing in cabin comfort, inflight technology and customer service continue to perform strongly in global service rankings. While competitive pricing remains an important consideration for travellers, customer experience has become an increasingly influential factor in airline selection, particularly on medium and long-haul routes where comfort plays a greater role in purchasing decisions. The trend is expected to reshape competition within Africa's aviation industry as airlines expand their fleets to meet growing passenger demand.

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