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Home Analyst Insight

Keeping passenger experience positive during a Black Swan event

by EKELEM AIRHIHEN
March 9, 2026
in Analyst Insight
Africa’s rising consumer market: A flight path for regional air travel

Air travel thrives on predictability, precision, and routine. Yet, history has shown that aviation is not immune to sudden, rare, and disruptive occurrences — what experts call Black Swan events. These are highly improbable but high-impact incidents, ranging from volcanic eruptions and global pandemics to unprecedented cyberattacks or geopolitical crises. While airlines and airports cannot prevent such events, they can control how passengers experience them. The difference between chaos and calm often lies in the quality of response.

Coined by scholar Nassim Nicholas Taleb, a Black Swan event is characterised by its rarity, unpredictability, and massive consequences. In aviation, examples include the 2010 eruption of Iceland’s Eyjafjallajökull volcano, which grounded flights across Europe for weeks, or the COVID-19 pandemic, which brought global aviation to a standstill. Unlike routine irregular operations such as weather delays or technical faults, Black Swan events overwhelm standard contingency plans and demand extraordinary measures.

The ongoing conflict between the US, Israel, and Iran has led to significant disruptions in Middle Eastern airspace, resulting in widespread flight cancellations. Since February 28, over 36,000 flights were scheduled to operate in the region, with more than 20,000 cancelled, affecting approximately 4.4 million airline seats, say reports.

Major airlines like Emirates, Qatar Airways, and Etihad have suspended or reduced flights, citing safety concerns. The situation is being closely monitored, and airlines are advising passengers to check flight statuses before departure.

During such crises as are happening now, passengers face uncertainty, fear, and frustration. Flights may be cancelled en masse, borders closed without warning, and schedules disrupted for weeks. The psychological toll is significant: travellers worry about safety, finances, and being stranded far from home. In these moments, airports become more than transit hubs — they transform into sanctuaries of reassurance and care.

To maintain trust and goodwill during Black Swan events, airports must adopt a holistic approach that blends communication, empathy, and resilience.

Silence breeds panic. Airports must provide clear, consistent, and timely updates across all channels — digital displays, mobile apps, social media, and public announcements. Even when information is limited, acknowledging uncertainty is better than leaving passengers in the dark. Transparency builds credibility and calms anxiety.

Beyond logistics, passengers need empathy. Staff should be trained to handle distressed travellers with patience and compassion. Offering counselling services, multilingual assistance, and visible help desks ensures that passengers feel cared for, not abandoned.

Black Swan events often force passengers to remain in airports for prolonged periods. Comfortable seating, rest zones, free Wi-Fi, charging stations, and access to food and water become essential. Airports that provide these amenities demonstrate foresight and respect for passenger dignity.


Airports cannot act alone. Coordination with airlines, government agencies, and international bodies is vital. Joint crisis management teams should streamline rebooking, refunds, and border control processes. Unified messaging prevents confusion and ensures passengers receive consistent guidance.


Digital platforms can empower passengers to manage disruptions. Self-service kiosks, mobile rebooking apps, and AI-driven chatbots reduce queues and provide instant solutions. Predictive analytics can help airports anticipate passenger flow and allocate resources efficiently during prolonged crises.


Airports should regularly conduct drills simulating Black Swan scenarios. These exercises test resilience, identify gaps, and train staff to respond under pressure. Preparedness ensures that when the improbable occurs, the response is swift and coordinated.

Passenger rights remain paramount even during extraordinary events. While regulations may allow flexibility in force majeure situations, airports must uphold ethical responsibility. Providing shelter, food, and medical assistance is not just a legal obligation — it is a moral imperative. Treating passengers with fairness and empathy safeguards long-term trust.

The aviation industry must embrace resilience as a core value. Investment in flexible infrastructure, diversified supply chains, and robust cybersecurity systems reduces vulnerability. More importantly, cultivating a culture of empathy ensures that passengers remain at the heart of every decision. A resilient airport is not one that avoids crises, but one that navigates them while preserving human dignity.

Black Swan events remind us that aviation, despite its technological sophistication, operates within an unpredictable world. Airports cannot eliminate uncertainty, but they can shape how passengers experience it. By prioritising transparency, empathy, and resilience, airports transform crises into opportunities to demonstrate leadership and care. In the end, passengers may not remember the disruption itself, but they will remember how they were treated. That memory is the true measure of success in aviation’s most turbulent moments.

business a.m. commits to publishing a diversity of views, opinions and comments. It, therefore, welcomes your reaction to this and any of our articles via email: comment@businessamlive.com

EKELEM AIRHIHEN
EKELEM AIRHIHEN

Ekelem Airhihen, an accredited mediator, has an MBA from the Lagos Business School. He is a member, ACI Airport Non-aeronautical Revenue Activities Committee; his interests are in market research, customer experience and performance measurement, negotiation, strategy and data and business analytics. He can be reached on ekyair@yahoo.com and +2348023125396 (WhatsApp only).

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