Kian Smith launches Nigeria’s first digital gold, silver buying app

By Onome Amuge.

Kian Smith Trade and Co Limited, a Nigerian-based gold refinery company, has launched Sanu, Nigeria’s first digital platform for gold and silver buying.

Sanu, Kian Smith’s novel innovation in Nigeria’s mining and trade industry, is expected to create an organised and accessible retail market that enables gold buyers in Nigeria and Africa to purchase digital representations of physical gold, Sanu-GLD (SNG), and silver, Sanu-SLV (SNS).

The digital platform allows Nigerians to buy and own gold in small retail quantities as buyers can own a fraction of gold or silver with as low as N100 which can be collected from selected Union Bank branches and other locations in Dubai and London.

The gold-buying app is also poised to immensely contribute to building Nigeria’s gold value chain and position the country in the heart of the international gold market by establishing the gold-buying capacity of Nigerians.

Speaking on the innovative feat for gold buying in Africa, Nere Emiko, executive vice chairman, Kian Smith Trade and Co Ltd., expressed excitement on the unveiling of the digital platform.

“There is no product like this anywhere in the world. This gives Nigerians and Africans the opportunity to access London Bullion Market Association (LBMA) gold that they usually don’t have access to without forex. Now LBMA gold can be accessed in Nigeria with the Naira,” she said.

Emiko added that the foremost gold refinery company has always known that part of the key to strengthening the value-chain and developing investments in gold is bringing out the Nigerian gold retail markets, getting Nigerians to buy gold, and getting gold to the people.

On the flip side, she noted that forex restrictions from the present tight monetary policy and adhering to responsible sourcing compliance complicate the gold market and makes it difficult to quantify Nigeria’s potential to become a reputable gold market.

The company’s vice president, however, expressed optimism that once Nigeria begins to establish data of gold consumption in households whether gold as bars, coins or jewellery, then it would become apparent to the World Gold Council, the Nigerian Bureau of Statistics (NBS) and other trade data analysts the buying power of gold in Nigeria.