Lamborghini unveils the world’s fastest SUV, begins delivery 2018

Lamborghini unveiled the all-new Urus SUV on Monday in a presentation that could best be described as shambolic. A technical glitch forced Lamborghini temporarily to shut down the launch presentation and global webstream.

While the presentation may have been a bit of a mess, the Urus is anything but. The Lambo looks lean, mean, and ready to take on the world.

The striking off-roader is just the second SUV in the company’s history and is expected to double its annual sales total to around 7,000 cars globally.

Powered by a 650 horsepower, 4.0 litre, twin-turbocharged V8, Lambo claims the Urus can hit 100 kilometres per hour in just 3.6 seconds and reach a top speed of 305km/h, besting the Bentley Bentayga’s 301km/h mark.

According to Lamborghini, this makes the Urus the fastest SUV in the world.

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV,” Lamborghini CEO Stefano Domenicali said in a statement. “The Urus elevates the SUV to a level not previously possible, the Super SUV.”

With a starting price of US$200,000, the Urus is firmly entrenched in a new class of ultra-luxury, high-performance SUVs dominated by the Bentley Bentagya, Range Rover Autobiography, Porsche Cayenne, and the Mercedes-Benz G-Wagon. The Rolls-Royce Cullinan is set to join that group in the near future.

In addition to the 650 horses under the hood, the Lambo is also equipped with an eight-speed automatic that sends power to an advanced four-wheel-drive system with active torque vectoring and four-wheel-steering.

The Urus is also available with carbon ceramic brakes, adaptive air suspension, and six different driving modes.

Inside, the SUV boasts room for four in a leather lined cockpit with a modern touch screen infotainment system featuring full Apple CarPlay and Android Auto integration.

Lamborghini expects to begin delivery of the Urus in the spring of 2018.