Onome Amuge
PalmPay, Nigeria’s leading digital banking platform, has unveiled a N400 million festive rewards campaign aimed at driving usage through cash incentives and sponsored international travel tied to everyday transactions on its app.
The promotion will run from December 17, 2025, to January 8, 2026, and coincides with the company’s “Purple December” brand campaign, which marks the close of PalmPay’s annual community and marketing initiatives.
One of the highlights of the programme is the PalmPay World Travel Carnival, a gamified card-collection feature that rewards users for completing routine transactions, including airtime purchases, data subscriptions and transfers. Customers are required to earn virtual five city cards (London, New York, Dubai, Sydney and Cape Town), which can be combined into a single World Card to unlock a share of the campaign’s cash prize pool.
Users who create multiple World Cards are entitled to proportionally larger cash rewards, while surplus cards can be exchanged with other PalmPay customers to complete additional sets.
In addition to cash payouts, the campaign includes a series of all-expenses-paid international trips. In each round, the two users with the highest number of qualifying transactions of N100 or more, and at least one completed World Card, will win a fully sponsored overseas holiday.
The travel package covers visa fees, return international flights, five days and four nights of hotel accommodation, meals, airport transfers, local transportation for scheduled activities and selected tourist attractions.
Winners will be selected via a public leaderboard, with rewards credited automatically at the end of each round on December 25, December 31 and January 8. Each user is eligible to win only one travel prize during the campaign.
PalmPay said it has introduced safeguards to ensure fairness, including strict prohibitions on bots, fake accounts and other forms of manipulation, with violations subject to disqualification or account suspension.
Speaking on the launch, Femi Hanson, head of marketing & communication, remarked: “This festive rewards campaign is about turning everyday banking into meaningful value for our users. With the World Travel Carnival as the headline activation, we are reinforcing PalmPay’s promise of being the smarter way to bank—where smart financial decisions unlock bigger opportunities.”
