Afreximbank unveils TRADAR Club to promote African trade, investments
By Onome Amuge
The African Export-Import Bank (Afreximbank) has introduced TRADAR Club, a member-driven network with the goal of empowering international businesses and executives to transform trade and investments in Africa.
This was disclosed in a statement signed by Amadou Sall, Afreximbank’s media contact in Abuja.
The statement said that TRADAR Club, anchored by Afreximbank’s Trade Intelligence Solutions unit, was launched operationally on Dec. 15, 2022, in Cairo,Egypt’s capital city.
According to the pan-African multilateral trade financial institution, the new initiative would deliver innovative digital tools and networking opportunities, helping members to discover new markets; grow their business; save time; access dedicated expert support; post and respond to new business opportunities; network; meet business/trading partners; and more.
The statement explained that its operations would be carried out through trusted trade intelligence and advisory services and was conceived to address the lack of comprehensive African trade and investment information,which it described as one of the key barriers to intra-African trade.
It also noted that Afreximbank’s Trade Intelligence Solutions is an end-to-end, integrated trade intelligence offering which supports clients that are seeking to enter new markets in Africa or expanding into the continent.
“The TRADAR Club and the Trade Intelligence Solutions it champions represent the single authoritative resource and forum for trade and investment related insight on the African continent,” the statement said.
The statement further described TRADAR Club as the primary gateway through which exporters, importers and investors will access curated trade intelligence and advisory services to support their market expansion decisions and network with other businesses.
“TRADAR Club membership is open to global industry leaders, African and foreign businesses, intergovernmental organisations, policy makers and other influential stakeholders committed to the shared objective of unlocking growth and development in the African continent,” it added.
According to Afreximbank, the TRADAR Club offers four membership packages, including a free basic membership.
Other membership packages listed by the company include Standard, Gold and Platinum, which attract annual fees which can be assessed on www.tradar.africa.