Sterling Bank: Poked competition ribs, gave customers value, now a darling
I opened an account with Sterling Bank, lured by their different approach to marketing. When you encounter Sterling on the...
Read moreDetailsIkem Okuhu, a journalist, author, PR professional, brand strategist and teacher, is the Executive Producer of C-Suite Cafe podcast as well as CEO of BRANDish, publishers of BRANDish, Nigeria’s first nationally circulating Brands and Marketing magazine. He has a career that has traversed print media, oil & gas, banking and entrepreneurship. Ikem is the author of the book, “PITCH: Debunking Marketing’s Strongest Myths”, a dispassionate exposition of the dos and don’ts of successful engagement in the marketplace, especially the Nigerian marketplace. He can be reached on + 234 8095121535 (text only) or brandishauthority@gmail.com
I opened an account with Sterling Bank, lured by their different approach to marketing. When you encounter Sterling on the...
Read moreDetailsNigerian Breweries is facing more challenges than it is willing to accept. Its products are expiring in trade and that...
Read moreDetailsNigerian Breweries Plc recently announced increases in price points for their products. People who watch developments in the global economy...
Read moreDetailsHow did the Advertising Standards Panel (ASP), the vetting arm of the Advertising Regulatory Council of Nigeria, allow a material...
Read moreDetailsI listened to my friend, Bongo Adi, a professor of economics at Pan Atlantic University, at the public presentation of...
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