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Daimler, Volkswagen eye China’s electric car market

by Admin
June 2, 2017
in Companies

German auto giants Daimler and Volkswagen announced plans Thursday to secure pole positions in China’s electric car market as the world’s second-biggest economy ramps up investment in cleaner energy.

Coinciding with a visit to Berlin by Chinese premier Li Keqiang, Daimler and VW were among a string of top German companies to unveil major business deals with China.

China, the world’s biggest carbon emitter, has been investing billions in clean energy infrastructure and is building up an e-car industry, as its leaders battle to clear up the notorious choking pollution enveloping its biggest cities, including Beijing.

Among the agreements signed in the presence of Li and German Chancellor Angela Merkel, the automakers agreed to build electric cars in China, which they described as the world’s biggest market for “electromobility”.

Image result for Daimler, Volkswagen

Daimler said it would take a minority stake in Chinese carmaker BAIC’s electric car subsidiary.

At the same time, Daimler will also invest in upgrading the current production facilities at its existing joint venture with BAIC, “paving the way for the introduction of New Energy Vehicle production,” the German group said.

“China today is already the world’s largest market for new energy vehicles, and Daimler is committed to contributing to the further development of electric mobility in this country,” said Daimler’s China chief Hubertus Troska.

As for Volkswagen, it announced it would “develop, produce and market electric vehicles as well as mobility services” in a 50-50 joint venture with carmaker JAC.

VW, the world’s largest carmaker, aims to sell some 1.5 million electric cars per year in China by 2025, thanks to its deals with JAC and competitors SAIC and FAW.

Its first vehicles jointly designed with JAC are scheduled to roll off the production line in 2018.

– Trump and trade –

Both China and Germany have found themselves under fire recently from US President Donald Trump who lashed out at their massive trade surpluses.

The meeting between Merkel and Li appeared much more good-natured, and Li emphatically said that China welcomed foreign goods.

“China will continue to provide German companies, particularly automobile firms, with a good environment to sell more cars,” he told a news conference after talks with Merkel.

“Germany has a massive trade surplus with China, but we’re not complaining,” he said.

“We’re happy for Chinese consumers to have more choices and products. If they pick German goods, we’re still happy,” Li added.

The German-Chinese projects came as the world waited to learn whether Trump will take the US out of the Paris climate accords.

For China’s part, it will “steadfastly” stick by its commitments to reduce carbon emissions by 2030, said Li.

In other deals, German car components suppliers Bosch and Continental also both announced they would collaborate with Chinese internet behemoth Baidu in the area of “connected mobility”.

Germany’s DZ Bank is teaming up with the China Development Bank (CDB) to finance business and infrastructure investments and trade in both countries, as well as cooperating on capital markets.

And Deutsche Bank, Germany’s largest lender, announced Wednesday that it would work with CDB on investments in the “Belt and Road” infrastructure project, which Beijing hopes will deepen trade links between Asia, Europe and Africa.


Courtesy Newsrep

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Global airlines are investing heavily in economy class cabins as competition for passengers shifts beyond ticket prices to the quality of the travel experience, prompting carriers to modernise fleets, redesign cabins and enhance onboard services in a bid to strengthen customer loyalty and improve long-term profitability. The renewed focus reflects a transformation in the aviation industry, where economy class, despite offering lower fares than premium cabins, remains the largest contributor to passenger volumes and an increasingly important driver of commercial performance. With millions of travellers continuing to prioritise affordability, airlines are finding that modest improvements in comfort and convenience can translate into stronger repeat business, improved customer satisfaction and higher ancillary revenues. As a result, carriers are directing substantial investment towards upgrading economy cabins through newer aircraft, ergonomically designed seats, advanced inflight entertainment systems, onboard connectivity, enhanced catering and improved cabin service. Industry analysts say the strategy is becoming a key differentiator as airlines compete more aggressively for passengers on both regional and long-haul routes. Unlike business and first-class travellers, whose numbers are relatively limited, economy passengers account for the overwhelming majority of airline traffic, making their overall travel experience increasingly central to airlines' growth strategies. Rather than relying solely on fare reductions to attract customers, airlines are seeking to build stronger brand loyalty by improving the value passengers receive throughout their journeys. "Passenger expectations have changed significantly. Travellers increasingly compare airlines based not only on ticket prices but also on comfort, reliability, connectivity and the overall onboard experience," aviation analysts note. Several of the world's leading airlines have already embraced the strategy. Carriers including Singapore Airlines, Qatar Airways, Emirates, Turkish Airlines, All Nippon Airways (ANA), EVA Air and Cathay Pacific have invested significantly in upgrading their economy cabins through improved seating, larger entertainment libraries, enhanced meal services and customer-focused cabin experiences. Although each airline has adopted different approaches, the underlying objective remains the same: making economy travel more comfortable for the largest segment of their customer base while strengthening long-term commercial competitiveness. Fleet modernisation is playing a critical role in that transformation. Next-generation aircraft such as the Boeing 787 Dreamliner, Airbus A350 and Airbus A321neo are enabling airlines to improve the passenger experience while simultaneously lowering operating costs. Compared with older aircraft, these models offer quieter cabins, larger windows, improved air quality, better humidity control and greater fuel efficiency, creating benefits for both passengers and airline operators. The newer aircraft also reduce fuel consumption and maintenance expenses, allowing airlines to improve customer experience without significantly increasing operating costs over the aircraft's lifespan. Technology has emerged as another major area of investment. Features once reserved almost exclusively for premium cabins, including USB charging ports, wireless internet connectivity, mobile application integration and personalised digital entertainment platforms, are increasingly becoming standard in economy class. Passengers are also benefiting from greater control over their travel experience, with digital services allowing them to access entertainment, communicate onboard and manage various aspects of their journeys more conveniently. The growing investment reflects changing consumer expectations in an increasingly digital travel environment. Recent international passenger satisfaction surveys consistently indicate that airlines investing in cabin comfort, inflight technology and customer service continue to perform strongly in global service rankings. While competitive pricing remains an important consideration for travellers, customer experience has become an increasingly influential factor in airline selection, particularly on medium and long-haul routes where comfort plays a greater role in purchasing decisions. The trend is expected to reshape competition within Africa's aviation industry as airlines expand their fleets to meet growing passenger demand.

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July 14, 2026
Global airlines are investing heavily in economy class cabins as competition for passengers shifts beyond ticket prices to the quality of the travel experience, prompting carriers to modernise fleets, redesign cabins and enhance onboard services in a bid to strengthen customer loyalty and improve long-term profitability. The renewed focus reflects a transformation in the aviation industry, where economy class, despite offering lower fares than premium cabins, remains the largest contributor to passenger volumes and an increasingly important driver of commercial performance. With millions of travellers continuing to prioritise affordability, airlines are finding that modest improvements in comfort and convenience can translate into stronger repeat business, improved customer satisfaction and higher ancillary revenues. As a result, carriers are directing substantial investment towards upgrading economy cabins through newer aircraft, ergonomically designed seats, advanced inflight entertainment systems, onboard connectivity, enhanced catering and improved cabin service. Industry analysts say the strategy is becoming a key differentiator as airlines compete more aggressively for passengers on both regional and long-haul routes. Unlike business and first-class travellers, whose numbers are relatively limited, economy passengers account for the overwhelming majority of airline traffic, making their overall travel experience increasingly central to airlines' growth strategies. Rather than relying solely on fare reductions to attract customers, airlines are seeking to build stronger brand loyalty by improving the value passengers receive throughout their journeys. "Passenger expectations have changed significantly. Travellers increasingly compare airlines based not only on ticket prices but also on comfort, reliability, connectivity and the overall onboard experience," aviation analysts note. Several of the world's leading airlines have already embraced the strategy. Carriers including Singapore Airlines, Qatar Airways, Emirates, Turkish Airlines, All Nippon Airways (ANA), EVA Air and Cathay Pacific have invested significantly in upgrading their economy cabins through improved seating, larger entertainment libraries, enhanced meal services and customer-focused cabin experiences. Although each airline has adopted different approaches, the underlying objective remains the same: making economy travel more comfortable for the largest segment of their customer base while strengthening long-term commercial competitiveness. Fleet modernisation is playing a critical role in that transformation. Next-generation aircraft such as the Boeing 787 Dreamliner, Airbus A350 and Airbus A321neo are enabling airlines to improve the passenger experience while simultaneously lowering operating costs. Compared with older aircraft, these models offer quieter cabins, larger windows, improved air quality, better humidity control and greater fuel efficiency, creating benefits for both passengers and airline operators. The newer aircraft also reduce fuel consumption and maintenance expenses, allowing airlines to improve customer experience without significantly increasing operating costs over the aircraft's lifespan. Technology has emerged as another major area of investment. Features once reserved almost exclusively for premium cabins, including USB charging ports, wireless internet connectivity, mobile application integration and personalised digital entertainment platforms, are increasingly becoming standard in economy class. Passengers are also benefiting from greater control over their travel experience, with digital services allowing them to access entertainment, communicate onboard and manage various aspects of their journeys more conveniently. The growing investment reflects changing consumer expectations in an increasingly digital travel environment. Recent international passenger satisfaction surveys consistently indicate that airlines investing in cabin comfort, inflight technology and customer service continue to perform strongly in global service rankings. While competitive pricing remains an important consideration for travellers, customer experience has become an increasingly influential factor in airline selection, particularly on medium and long-haul routes where comfort plays a greater role in purchasing decisions. The trend is expected to reshape competition within Africa's aviation industry as airlines expand their fleets to meet growing passenger demand.

Global airlines raise economy class spending to win passenger loyalty

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