Nigeria’s pan African financial institution, United Bank for Africa (UBA) Plc and UK’s mega carrier, British Airways have entered into a partnership to reward loyal customers who are cardholders of the bank.

The promo which will last for six months from November 2019, will see UBA customers getting significant discounts when they purchase their British Airways tickets using their UBA cards.

Specifically, the promo will allow customers to enjoy between 10 to 15 percent discount on tickets bought during the period of the promo. The collaboration is aimed at increasing customer experience and satisfaction, while non-UBA customers only need to procure a card instantly from any UBA branch to enjoy the service.

Muyiwa Akinyemi, general manager, Corporate Bank Directorate, UBA, who expressed delight at the collaboration, noted that the promo between the two organisations was carefully thought out to ensure that loyal customers of the two institutions are duly rewarded while ensuring that they also receive more value for their money.

He said, “UBA is excited to collaborate with one of the foremost Airlines in the world to run a promotion aimed at rewarding our cardholders and premium customers who will enjoy discounted tickets and other ancillary benefits such as loyalty points on the British Airways Executive Club.”

He explained that as a customer-centric institution, UBA is always on the look-out for services and reward schemes that will ultimately benefit the customers, in line with its Customer 1st policy.

“The discount is exclusive of taxes and customers can use the award-winning LEO (Virtual) banker to book the British Airways tickets and utilise UBA cards to make the payments,” he noted.

Also commenting, Kola Olayinka, general manager for British Airways in West Africa, said the airline was pleased to partner with the bank due to its huge customer base and wide branch network, adding that with the partnership, more customers will be able to enjoy the promo.

“British Airways is excited to partner with UBA, Africa’s Global Bank, to create a mind-blowing promotion aimed at raising awareness about this service to be rendered by both institutions. In addition, the discounts provided by British Airways would reduce the cost of travel and encourage the Bank’s customers to make more foreign trips during the coming Christmas period and also reward their customers and staff as a way of giving them some very tangible savings on their travel budget,” he said.

He, however, advised customers of both organisations to book early for Christmas to take full advantage.