Zoho, a global technology company, has unveiled a major upgrade to its Zoho Campaigns marketing platform, introducing native WhatsApp marketing, enhanced campaign management tools and support for artificial intelligence (AI) agent workflows as businesses increasingly seek to streamline digital customer engagement.
The update combines email, SMS and WhatsApp marketing within a more integrated campaign experience, alongside AI-assisted content creation, audience segmentation and enhanced analytics designed to improve marketing efficiency and customer engagement.
According to Zoho, the enhancements are designed to simplify campaign execution, reduce repetitive marketing tasks and provide businesses with greater visibility into campaign performance.
Kehinde Ogundare, country head, Zoho Nigeria, said marketing teams require solutions that make it easier to connect with customers, manage campaigns and understand performance across communication channels.
“The latest enhancements to Zoho Campaigns bring these capabilities together, helping businesses simplify their marketing processes while maintaining greater control over customer engagement,” Ogundare said.
He added that as AI becomes increasingly integrated into business operations, organisations need technologies that support employees and improve decision-making.
A major component of the upgrade is the introduction of native WhatsApp marketing, enabling businesses to create bulk campaigns using approved message templates, send trigger-based communications and incorporate WhatsApp into automated marketing workflows.
The platform also brings email, SMS and WhatsApp into a connected campaign management environment, allowing marketers to coordinate customer communications across different channels.
Email campaign creation has been simplified through fewer setup steps, clearer recipient counts and enhanced A/B testing capabilities, enabling businesses to evaluate different subject lines, sender details and content formats.
SMS functionality has also been improved through simplified gateway configuration.
The introduction of frequency capping across email, SMS and WhatsApp allows marketers to regulate how often individual contacts receive communications, helping businesses avoid excessive messaging and improve customer experience.
Zoho Campaigns has also introduced support for the Model Context Protocol (MCP), an open standard that enables compatible AI agents to interact with supported application capabilities.
The integration allows marketers to use natural-language instructions to coordinate campaign preparation, audience management, segmentation and performance analysis, subject to configured permissions and supported integrations.
The update also introduces Zia Content Analyzer, an AI-powered assistant integrated into the template editor.
The tool checks spelling, grammar and writing style in real time, while suggesting improvements to tone, clarity and phrasing.
It can also generate subject lines, preheaders and campaign copy for email, SMS and WhatsApp communications.
Campaign Context enables businesses to apply a shared brief covering brand voice, promotional information and audience characteristics across selected campaigns, helping maintain consistency in marketing communications.
Advanced segmentation capabilities allow marketers to build more detailed audience groups using engagement metrics, layered criteria and complex condition combinations.
The improvements also include enhanced processing for large contact databases, supporting businesses managing extensive customer lists.
The platform’s redesigned template editor introduces themes for applying primary and secondary brand colours consistently across campaigns.
A dedicated mobile editing view enables marketers to optimise layouts for smaller screens, while dynamic content allows different email sections to be personalised for specific audience segments.
Reusable content blocks and centralised styles are intended to reduce repetitive design work and maintain consistency across marketing materials.
The redesigned campaign workspace also introduces custom list views, advanced filtering and contextual information to make campaign data and relevant actions easier to access.
Native contact tagging and shared custom views further support collaboration and organisation among marketing teams.
The upgraded reporting environment provides dedicated dashboards for email, SMS and WhatsApp, alongside a unified contact dashboard.
The platform also introduces unified contact scoring, combining engagement activity across supported channels, alongside centralised UTM management for campaign tracking.
These capabilities are designed to provide businesses with more comprehensive insights into customer engagement and marketing effectiveness.
Zoho Campaigns has expanded integration with Zoho CRM and other connected applications to improve alignment between marketing activities and customer information.
Live CRM synchronisation keeps contact details and audience segments updated, while direct importing of contacts from CRM custom views into mailing lists eliminates the need to recreate existing filters.
Marketers can also develop campaigns using CRM data without repeatedly switching between applications.
Expanded webhook capabilities support the exchange of campaign information with external applications, allowing businesses to connect marketing activities with broader operational workflows.
Zoho said the updated Campaigns platform is available globally, with pricing remaining unchanged following the enhancements.
Paid plans start at NGN 2,300 per month, while the platform continues to offer a free plan covering up to 500 contacts and 2,000 emails monthly.
SMS and WhatsApp marketing features are included without additional platform charges, although businesses must purchase credits to send messages through the channels.
The company said more than 150 million users worldwide across over one million paying organisations rely on its products to manage their operations.
Zoho also emphasised its privacy-focused business model, stating that it does not rely on advertising revenue and owns and operates its data centres, giving it direct oversight of customer data privacy and security.
