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Home WORLD BUSINESS & ECONOMY

Africa’s trade ambition runs faster than systems built to support it

African businesses are increasingly looking inward for growth, but expensive credit, weak knowledge of AfCFTA tools and uneven implementation threaten to keep the continent’s trade ambitions ahead of reality.

by Phillip Isakpa
October 8, 2026
in WORLD BUSINESS & ECONOMY
Please construct a Business A.M. frontpage business journalism story from this “The growing use of services across all sectors means they should also be viewed as critical for goods exports, a report from the United Nation’s trade and development arm has said. The UN Conference on Trade and Development (UNCTAD) found that industries across the board are increasingly embedding services in their products, even if they traditionally export physical goods. Business models are also changing, as firms look to “bundle services with their products” or move to sell services for goods, such as maintenance contracts. Services increased their overall share of global exports by four percentage points to 27% between 2015 and 2025. Over the past decade, services exports have also grown faster than goods exports, rising by around 6.7% each year. In 2025, services exports increased by 8.3%. This has been driven in part by digitally deliverable services, which UNCTAD said is “the fastest-growing segment of global trade”. These include services that can be “delivered remotely over computer networks”, such as financial and insurance services. The role played by intangible economic activities means that they now “should be viewed not only as a sector in their own right but also as critical inputs into the production and export of goods”, UNCTAD said. “The quality, cost and availability of services directly affect competitiveness and participation in global value chains across all sectors.” Yet developing economies have not benefitted equally, with services exports for these countries growing by just 3% annually. The report said that “poor connectivity, costly cross-border payments and skills gaps”, as well as a lack of data to assess the impact of services within trade overall, are all barriers facing developing economies. Developing economies have a far lower share of digitally deliverable services, accounting for just 16% of total services exports compared to developed economies, which have a share of 61% in 2024. This is due not only to weaker connectivity, but also “diverging export structures”, as developing countries rely on “traditional services such as transport and travel,” rather than digital services, the report said. AI may also widen the divide between countries, it added, with less than a third of developing countries having so far adopted national AI strategies. UNCTAD also noted that multilateral rules have not kept up with digital trade, and regional and bilateral agreements have led to greater regulatory complexity. “Developing countries need better data, stronger digital infrastructure and greater capacity to shape emerging rules,” it said. “Realising the development potential of services trade will require action on three fronts: better data, stronger digital foundations, and more inclusive international co-operation.” Participants in a recent GTR roundtable held in Singapore discussed why services trade may be the market’s next major opportunity. One banker described services trade as “one area that’s really growing, and one area that most banks are underestimating the potential for business”. Earlier this year, UNCTAD found that merchandise trade growth is expected to fall by as many as 3.2 percentage points in 2026 compared to last year. This was down to trade uncertainty and geopolitical tensions weighing on supply chains, shipping and investment decisions, researchers said.

African business leaders are signalling growing confidence in the continent’s commercial future even as the financial and institutional barriers to doing business across borders remain stubbornly high.

New findings from the 2026 PAFTRAC Africa CEO Trade Survey show that 81.3 percent of senior executives expect their cross-border business activity to increase over the next 12 months, underscoring a strong private-sector appetite for deeper African trade.

Yet the optimism sits against a striking contradiction: intra-African merchandise trade remains broadly stuck at 15–18 percent of total African exports, despite the operational rollout of the African Continental Free Trade Area (AfCFTA).

The findings, drawn from more than 2,500 business leaders across the continent, suggest that Africa’s private sector may be ready to trade more with itself, but the infrastructure of finance, payments, policy implementation and market intelligence has yet to catch up with that ambition.

The survey, now in its sixth year, has expanded substantially from 400 respondents in 2021, making its latest edition one of the broadest assessments of African executive sentiment on trade.

Perhaps most significantly, intra-African commerce has emerged as the leading destination priority for surveyed executives, ahead of China, Europe and the United States.

That shift in business orientation could prove important for the continent’s economic integration agenda. But it also exposes the gap between the market Africa wants to build and the systems businesses currently have to navigate.

The cost of perceived risk

Finance remains one of the most immediate constraints.

According to the survey, 57 percent of executives consider access to trade finance for cross-border transactions difficult or very difficult. For smaller businesses, the challenge is even more consequential, with the International Finance Corporation estimating Africa’s SME financing gap at more than $331 billion.

PAFTRAC argues that the problem is not simply a shortage of capital, but the cost at which African risk is assessed.

Citing International Finance Corporation (IFC) analysis, the organisation estimates that African sovereign and institutional borrowers face an additional $31 billion a year in financing costs because of risk premiums associated with international credit assessments.

Patrick Utomi, a professor of political economy and the chairperson of PAFTRAC, described the issue as a “prejudice premium”, arguing that international risk assessments can fail to adequately reflect conditions on the ground.

“The core issue is risk perception,” Utomi said, arguing that global rules and rating methodologies can impose a direct cost on African economies and, ultimately, on trade.

The implications extend beyond governments.

Higher sovereign borrowing costs can feed through to domestic financial markets, increasing the cost of credit for banks and businesses and making cross-border transactions less competitive. For companies attempting to build regional supply chains, finance an export order or enter a new African market, the cost of capital can therefore become a trade barrier in its own right.

AfCFTA’s implementation test

The survey also points to a second problem: the gap between the existence of continental trade architecture and businesses’ ability to use it.

Some 70.2 percent of respondents said they had experienced a tangible operational impact from AfCFTA-related reforms. But awareness of several of the mechanisms intended to make the agreement work remains limited.

More than half of respondents, according to the preliminary findings, are unfamiliar with the Pan-African Payment and Settlement System (PAPSS), which is designed to facilitate cross-border payments in African currencies and reduce reliance on traditional correspondent banking and dollar clearing arrangements.

Awareness is similarly limited around other AfCFTA implementation tools, including the E-Tariff Book, the African Trade Observatory and mechanisms for reporting non-tariff barriers.

That creates an important distinction between policy implementation and commercial adoption.

A trade agreement can remove tariffs on paper, but businesses still need to know where opportunities exist, understand the applicable rules, obtain financing, make payments efficiently and resolve regulatory or logistical obstacles.

Without those supporting systems, tariff liberalisation alone is unlikely to deliver the scale of intra-African commerce envisaged by policymakers.

Confidence meets capacity

The survey therefore presents a picture of an African private sector that is neither disengaged nor pessimistic about regional trade.

Quite the opposite. Executives appear increasingly willing to look beyond traditional external markets and build commercial relationships within Africa. The constraint is that the institutions supporting those ambitions remain unevenly understood and, in some cases, expensive to access.

That distinction matters. The next phase of AfCFTA implementation will be judged not only by the agreements governments sign or the policies they adopt, but by whether businesses can actually use the resulting systems at competitive cost.

For African companies, the test is ultimately practical: can an exporter in one African country find a buyer in another, secure affordable trade finance, navigate customs and regulatory requirements, receive payment efficiently and scale the relationship without prohibitive friction?

The PAFTRAC findings suggest there is already significant demand for that market.

What remains uncertain is whether Africa’s financial and policy architecture can move quickly enough to meet it.

The full 2026 PAFTRAC Africa CEO Trade Survey, expected later this month, is set to provide a broader assessment of the continent’s trade barriers, progress on AfCFTA implementation and financing constraints, alongside private-sector policy recommendations based on responses from more than 2,500 executives.

Phillip Isakpa
Phillip Isakpa
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Developing economies risk missing global services boom, UNCTAD warns

Developing economies risk missing global services boom, UNCTAD warns

October 8, 2026
Please construct a Business A.M. frontpage business journalism story from this “The growing use of services across all sectors means they should also be viewed as critical for goods exports, a report from the United Nation’s trade and development arm has said. The UN Conference on Trade and Development (UNCTAD) found that industries across the board are increasingly embedding services in their products, even if they traditionally export physical goods. Business models are also changing, as firms look to “bundle services with their products” or move to sell services for goods, such as maintenance contracts. Services increased their overall share of global exports by four percentage points to 27% between 2015 and 2025. Over the past decade, services exports have also grown faster than goods exports, rising by around 6.7% each year. In 2025, services exports increased by 8.3%. This has been driven in part by digitally deliverable services, which UNCTAD said is “the fastest-growing segment of global trade”. These include services that can be “delivered remotely over computer networks”, such as financial and insurance services. The role played by intangible economic activities means that they now “should be viewed not only as a sector in their own right but also as critical inputs into the production and export of goods”, UNCTAD said. “The quality, cost and availability of services directly affect competitiveness and participation in global value chains across all sectors.” Yet developing economies have not benefitted equally, with services exports for these countries growing by just 3% annually. The report said that “poor connectivity, costly cross-border payments and skills gaps”, as well as a lack of data to assess the impact of services within trade overall, are all barriers facing developing economies. Developing economies have a far lower share of digitally deliverable services, accounting for just 16% of total services exports compared to developed economies, which have a share of 61% in 2024. This is due not only to weaker connectivity, but also “diverging export structures”, as developing countries rely on “traditional services such as transport and travel,” rather than digital services, the report said. AI may also widen the divide between countries, it added, with less than a third of developing countries having so far adopted national AI strategies. UNCTAD also noted that multilateral rules have not kept up with digital trade, and regional and bilateral agreements have led to greater regulatory complexity. “Developing countries need better data, stronger digital infrastructure and greater capacity to shape emerging rules,” it said. “Realising the development potential of services trade will require action on three fronts: better data, stronger digital foundations, and more inclusive international co-operation.” Participants in a recent GTR roundtable held in Singapore discussed why services trade may be the market’s next major opportunity. One banker described services trade as “one area that’s really growing, and one area that most banks are underestimating the potential for business”. Earlier this year, UNCTAD found that merchandise trade growth is expected to fall by as many as 3.2 percentage points in 2026 compared to last year. This was down to trade uncertainty and geopolitical tensions weighing on supply chains, shipping and investment decisions, researchers said.

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Developing economies risk missing global services boom, UNCTAD warns

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October 8, 2026
Please construct a Business A.M. frontpage business journalism story from this “The growing use of services across all sectors means they should also be viewed as critical for goods exports, a report from the United Nation’s trade and development arm has said. The UN Conference on Trade and Development (UNCTAD) found that industries across the board are increasingly embedding services in their products, even if they traditionally export physical goods. Business models are also changing, as firms look to “bundle services with their products” or move to sell services for goods, such as maintenance contracts. Services increased their overall share of global exports by four percentage points to 27% between 2015 and 2025. Over the past decade, services exports have also grown faster than goods exports, rising by around 6.7% each year. In 2025, services exports increased by 8.3%. This has been driven in part by digitally deliverable services, which UNCTAD said is “the fastest-growing segment of global trade”. These include services that can be “delivered remotely over computer networks”, such as financial and insurance services. The role played by intangible economic activities means that they now “should be viewed not only as a sector in their own right but also as critical inputs into the production and export of goods”, UNCTAD said. “The quality, cost and availability of services directly affect competitiveness and participation in global value chains across all sectors.” Yet developing economies have not benefitted equally, with services exports for these countries growing by just 3% annually. The report said that “poor connectivity, costly cross-border payments and skills gaps”, as well as a lack of data to assess the impact of services within trade overall, are all barriers facing developing economies. Developing economies have a far lower share of digitally deliverable services, accounting for just 16% of total services exports compared to developed economies, which have a share of 61% in 2024. This is due not only to weaker connectivity, but also “diverging export structures”, as developing countries rely on “traditional services such as transport and travel,” rather than digital services, the report said. AI may also widen the divide between countries, it added, with less than a third of developing countries having so far adopted national AI strategies. UNCTAD also noted that multilateral rules have not kept up with digital trade, and regional and bilateral agreements have led to greater regulatory complexity. “Developing countries need better data, stronger digital infrastructure and greater capacity to shape emerging rules,” it said. “Realising the development potential of services trade will require action on three fronts: better data, stronger digital foundations, and more inclusive international co-operation.” Participants in a recent GTR roundtable held in Singapore discussed why services trade may be the market’s next major opportunity. One banker described services trade as “one area that’s really growing, and one area that most banks are underestimating the potential for business”. Earlier this year, UNCTAD found that merchandise trade growth is expected to fall by as many as 3.2 percentage points in 2026 compared to last year. This was down to trade uncertainty and geopolitical tensions weighing on supply chains, shipping and investment decisions, researchers said.

Africa’s trade ambition runs faster than systems built to support it

October 8, 2026

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